Why that Apple has took this step regarding the price slash of its latest iPhone 6s and iPhone 6s Plus by up to 16-percent in India. iPhone 5s also received the price cut in the recent days and this month.
The 2015 flagship smartphone by Apple, the 16GB iPhone 6s price in India was officially introduced at Rs 62,000 and Rs 72000 on October 16, has fallen by 11-16% and now ranges between Rs 52,000 and Rs 55,000, as per the four larger retailers who spoke to ET on condition of anonymity.
These are the iPhone 6s and 6s Plus models with 16GB, 64GB and 128GB have received price cuts in India. The avarage difference in cost of both the 6s models between launch time and with today’s price slash is about 15-percent. A top executive at a national retailer said.
Apple sets up a standard MRP, and some of the third-party retailers also sell iPhone 6s and 6s Plus at even a cheaper rate, so you will be able to get any of the two in at a more affordable price-tags online. This is the first time that the price of an Apple flagship has been brought down within two months of launch.
Introduced the iPhone 6s and 6s Plus at Rs 62,000-Rs 92,000, about Rs 8,000-Rs 9,500 more than launch prices of iPhone 6 and 6 Plus. The models were Rs 14,000-Rs 16,000 costlier than those available in the US, Middle East and Hong Kong, raising concerns that demand would be hurt. The latest price cuts come after Apple iPhone 5s prices were slashed for the third time in three months, now starting at Rs 24,999, almost half its September price.
Industry insiders said Apple’s distributors are selling the iPhone models at marked-down prices, allowing retailers to offer all models at discounted rates. What would the approximate prices of iPhone 6s and iPone 6s Plus on one of the country’s biggest e-commerce webiste, shared below:
* iPhone 6S (16GB): Rs 48,499
* iPhone 6S (64GB): Rs 62,849
* iPhone 6S (128GB): Rs 74,940
* iPhone 6S Plus (16GB): Rs 61,999
* iPhone 6S Plus (64GB): Rs 75,499
* iPhone 6S Plus (128GB): Rs 85,999
Analysts said the price cut could re-ignite iPhone 6s and iPhone 6s Plus demand in the coming months. Admit it?
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