Snapdeal and Microsoft together announced the launch of the official Microsoft online store on Snapdeal, one of the largest online marketplace in India. Microsoft’s online store has been added through a third-party platform, similar to how it introduced an eBay store in the United States, back in 2013 and just last year rolled out a Microsoft Store on Amazon India.
Snapdeal on the other hand is pretty well the biggest e-commerce retailing website same as the likes of Flipkart or eBay, it also lets anyone set up a store on the platform, now that Microsoft. Shoppers will be able to grab Lumia smartphones, Pcs, Tablets and software through the online website, which will apparently deliver to 5,000 towns and cities across India.
It’s official now, Microsoft bringing its online store into Snapdeal and will let customers to buy a wide range of products online through the online website. Although Microsoft has already has had an online presense in India for a number of years now, including selling softwares through its own website. And by launching a hardware-focused store through Snapdeal may reach e-commerce portal greater mindshare this way.
The store enables Microsoft to manage product selection, promotions and debuts as per user needs. Sharlin Thayil, group OEM director at Microsoft India says, “Increasingly consumers are going online to shop for a number of things, including mobiles, tablets, laptops and software.” And “We therefore see tremendous opportunity in delivering Microsoft products and services through our online store to these customers.”
With today’s announcement follows that made back in April that India was to be the launch market for the first time Microsoft Priority Reseller store, with 9,000 Nokia stoes and 120 Care centers to be rebranded as Microsoft Authorized Resellers. Finally, Microsoft has opened its digital store through online marketplace Snapdeal.
“We are pleased to be partnering with Microsoft in opening their online store on Snapdeal. This unique, self-contained store built by Snapdeal will allow users seamless accessibility of Microsoft’s unified portfolio of phones, tablets, PCs and Microsoft software, all from the comfort of their homes,”
said Tony Navin, Senior Vice President, Electronics and Home at Snapdeal.
What do you think about this new announcement, can this move infilterate the potentially lucrative Indian market?