The Xolo Black which was the upcoming device from the domestic manufacturer announced recently, has now been tied up with Vodafone mobile carrier for its online-only promotion. Vodafone India also eccepted Xolo’s collaboration in promoting the Indian makers new BLACK series sub-brand smartphone in the country.
In order to be in competition against to take on the hype from the likes of Xiaomi and Motorola, and followed by Micromax, Huawei and ZTE, Xolo thinks that its next BLACK smartphone will be a big rival to all of the aforementioned smartphones. Especially to take on the Micromax Yu and Honor exclusively only-available online, Xolo has joined the bandwagon and prepping to launch its new initiative, BLACK on Flipkart.
Now with Vodafone, Xolo ties up a partnership to promote online-only BLACK phone, througg demo it either offline or online on the internet Web. On July 10, we all are going to witness the first smartphone from the company. Xolo Black will be on display at Vodafone stores across India, and in addition to the exclusive demo zones, users of Vodafone buying BLACK will also offered with a 1GB of free data er month for a period of two months or unlimited music downloads from the Vodafone Music App for the same period.
Note: Vodafone will not be selling the Xolo’s BLACK smartphone, but will only offer the oft-mentioned scenerios for two months time period. Demo-zone for the BLACK will be showcased at more than 100 Vodafone Stores. Customers can get their hands before they gonna purchase it from e-commerce website, aka exclusive partner to Xolo, Flipkart.
Vivek Mathur, Chief Commercial Officer, Vodafone India said:
While online-only is a great strategy to test waters in a new market with a new model, this partnership will allow Xolo to tap into Vodafone’s brick-and-mortar retail presence. Exclusive demos and in-store experience coupled with additional Data offers will empower our customers with a great value proposition and help them remain connected always.
Xolo’s Business Head, Sunil Raina, said:
At Xolo, we believe in building great smartphone experience that goes beyond just the specs. Typically, for ‘online-only’ products, customers miss out on the opportunity to touch and try the product before the purchase. They have to just depend on the information available online and take a purchase decision basis that. It is for the first time that a brand is giving customers the opportunity to see and experience the product and make an informed choice, before making a purchase online.
Glimpse of the Xolo BLACK phone already teased in images, and the company has also revealed that the sub-brand BLACK will boast a dual-Camera setup with fast focus capabilities, and expected to grab it at a thin profile, a glass rear panel is present, a smudged-free display, 4G LTE support and runs on Hive 1.5 UI skin on Android 5.1 Lollipop.
The Xolo BLACK price is expected to go under Rs 15,000 when available in the market. Stay tuned to TechGiri on July 10.