Panasonic has added another refresh to its Eluga series in India with the launch of an all-new smartphone. Called Eluga Mark, the company’s latest handset targeted at enterprise users, offering support for the whole mobility management (EMM) platform – Android for Work and focuses on security as well.
Panasonic India’s latest iteration, the Eluga Mark – positioning it as security-centric handset for young professionals and the EMM segment. With a Fingerprint sensor on its back, the device allows users an added layer of security, and the Android for Work support ensures that the mobile hardware is compatible on secure corporate networks and can also store up to eight fingerprints at a time.
Runs on Android 5.1 Lollipop with the company’s FitHome UI skin on top of Eluga Mark, which enables single thumb-flick access to applications on the home screen. Powered by a 1.5GHz Qualcomm Snapdragon 615 SoC and features a 5.5-inch HD 720p display, 2GB of RAM and 16GB of internal memory, which is further expandable up to 32GB via microSD card.
In terms of photography front, the Eluga Mark features a 13MP rear camera optimized by an LED flash, 5MP front-facing camera and a 2,500mAh battery.
Commenting on the launch, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, said:
“With the growing use of smartphones for a wider range of high-risk activities such as access to cloud data and private information, mobile security is a top priority for users. This control-sensitive device, which achieves complex tasks with the press of a finger or a swipe of the thumb, is personalized for the user and protects the smartphone investment.”
The company has stated that it has launched 16 devices thus far in the country in 2015, and it aims to debut a few more before the end of the year. The vendor has also mentioned its interest in the “Make in India” initiative for 2016, along with targeting international markets and regions with 4G-enabled devices.
The dual-SIM Panasonic Eluga Mark LTE carries a price-tag of INR 11,990 ($180) in India. Available for purchase in Royal Gold or Metallic Grey color variants through both online and offline retail channels in the country.