Micromax’s Yu Televentures on Thursday launched its new flagship smartphone, YUTOPIA in India. With top-end specs and Around Yu service, Yu Yutopia claimed to be the most powerful handset on the planet, which will go on sale starting December 26 – exclusively via Amazon.in. Pre-bookings start at 2:00PM today.
Smartphone becomes the fifth one since Yu, which owned by Micromax launched its first smartphone in December 2014. Since the company has sold three affordable smartphones – Yu Yunique, Yureka Plus, Yureka and Yuphoria. Now that the YUTOPIA, which the company is aiming at the high-end smartphone market. Priced at Rs. 24,999.
The YUTOPIA design is more concerned when we speak about its structure and buld materials. It boasts a full-metal body aesthetics using aurcraft-grade aluminum, amking the hardware 7.2mm thick and the company behind this smartphone also integrated he antenna bands of 40% thinner than what you might found on the Apple’s iPhone 6s.
Specifications wise, the YU YUTOPIA features a 5.2-inch WQHD IPS dipslay with a resolution of 2560×1440 pixels 2K OGS screen with 565ppi density and that too protected by the Corning Gorilla Glass with 91% NTSC color gamut from Sharp OGS TP and 1000:1 Contrast Ratio.
CPU, RAM and Storage
The new YUTOPIA is paired with 4GB of DDR4 RAM memory and it is powered by Qualcomm Snapdragon 810 Octa-Core (4 x 2.0GHz + 4 x 1.5GHz) 64-bit processor with Adreno 430 GPU. It includes 32GB of internal storage, which is further expandable via microSD card up to 128GB.
Software on Yu YUTOPIA, runs on Cyanogen OS 12.1 based on Android 5.1.1 Lollipop on top out of the box. Camera it carries a Sony-made 21-megapixel rear Exmor RS IMX230 sensor with Phase Detection Autofocus (PDAF), true tone dual-LED flash, a 5P lens, and OIS. The camera is also capable of recording 4K videos at 30fps and slow motion videos at 120 fps. On its front-facing, you will find an 8MP OV8865 BSI-2 sensor, f/2.2 aperture, 1.4um pixel, wide-angle selfie shooter.
Connectivity options on YUTOPIA includes 4G support for LTE bands (TDD B40 2300MHz and FDD B3 1800MHz) for India. It has hybrid dual SIM capability, so that you can use the secondary SIM slot as an expandable SD card. It is backed by a 3,000mAh battery that comes with Quick Charge 2.0 support, can charge from 0 to 60% in just 30 minutes.
YU alongside the introduction of YUTOPIA has also announced a new service called ‘Around Yu’. It’s essentially a hub that has different services equipped into it. Let users find everything you need with a single touch, like searching for Food will get an option from the likes of Zomoto, shopping deals from Scandid, travel deals from Ixigo, and cab options from the likes of Ola, Taxifor Sure, among others.
Most impressive feature on Yu YUTOPIA is it has Smart PA TFA9887, DTS and Tri-Mic technology for Stereo Recording and Active Noise Cancellation. A fingerprint sensor placed at the back. Besides being used to wake up the smartphone, the scanner can also be used to click selfies. It comes with House of Marley Little Bird In-Ear Headphones in the box that has 9.2mm driver.
Around YU users will get up to Rs 100 off on the first cab ride, 15 percent discount on the food ordered via the service, and 500 users will get a ticket at only Re 1.
Offers on Around YU, booked from Around YU app:
- Cabs: 1st get Rs. 100 off and 4th ride is free
- Food: 1st meal get 15% off
- Flights: 500 lucky users to get flights at Rs. 1 on first trip (40 users every week)
- T&C apply. To read T&C go to www. yuplaygod.com
The company has also offers users Assured Upgrade Programme, meant to give Yutopia buyers the option of an assured upgrade to Yutopia 2. Yu said during an ‘upgrade window’ around the Yutopia 2’s launch, Yutopia owners can avail of a 40 percent cashback when buying the new smartphone and exchanging the old one. Airtel 4G users will be entitled to double data offer for 6 months, while SBI credit card holders will get Rs 1,000 cash back on purchase of YUTOPIA at Amazon from 17th Dec’15 to 2nd Jan’16.
Commenting on the launch, Sharma said,
“We commenced our exciting journey at Yu a year ago with a promise of making technology more simplistic and the smartphones an enabler of our daily tasks. We are extremely euphoric to complete our first year with a bang as today’s launch reaffirms our promise of doing everything that’s exciting and new. Yutopia is a revolutionary product that is packed with the compelling ‘Around Yu’ services, making the smartphone literally five years ahead of any other device.”
“Cyanogen is excited to continue our partnership with Yu with the launch of Yutopia,” said Kirt McMaster, CEO of Cyanogen. “We built Cyanogen OS to be a better Android, with thousands of enhancements beyond stock Android. We know that consumers will love Yutopia’s impressive combination of hardware and Cyanogen OS.”