Apple Offering Discounts For USB-C Adapter Prices In Response To MacBook Pro Issues


On Friday, Apple has announced that it would be temporarily cutting the prices on USB-C adapters and peripherals it sells in its stores. Following a week of complaints about the MacBook Pro’s inconvenient port situation, Apple has took the steps to cut the USB-C adapter prices. Here are the details to make a note of.

The statement sent to several publications reads, the company recognizes many users still rely on legacy connectors to get work done, and it wants to help them move to the latest technology.

The all-new 2016 MacBook Pro only has USB-C / Thunderbolt 3 ports, so the vast majority of the peripherals people use today will need adapters to work. Those would likely use USB-C, but that day is not today and the Pro users interested in Apple’s new computers/notebooks have been vocal about the problem.

With that said, also the Cupertino-based company is reducing prices on all USB-C and Thunderbolt 3 peripherals they sell, as well as the cost on Apple’s USB-C adapters and cables for instance.

Admit that Apple recognizes these dongles are a hassle, and in fact to hope that reducing the prices on them will lessen the pain of this transition. Starting immediately, all of those Apple’s USB-C adapters and some of its USB-C cables will have their budget cut by $6 to $20.

“We are extremely excited about the new MacBook Pro, which is the best pro notebook we’ve ever made. It has the fastest CPU, graphics, memory, storage and I/O, best display, the innovative Touch Bar and more. MacBook Pro uses the most advanced industry-standard connector, USB-C with Thunderbolt 3, to provide maximum performance, expandability and compatibility.

We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple’s USB-C adapters and cables.”

Following adapters are included for the price cuts:

  • USB-C to USB Adapter (from $19 to $9);
  • Thunderbolt 3 to Thunderbolt 2 Adapter (from $49 to $29);
  • USB-C to Lightning Cable (1m) (from $25 to $19);
  • USB-C to Lightning Cable (2m) (from $35 to $29);
  • USB-C Digital AV Multiport Adapter (from $69 to $49);
  • USB-C VGA Multiport Adapter (from $69 to $49).

Only USB-C charging cables are not being discounted….!

It seems like Apple is also cutting prices by around 25-percent on all third-party USB-C peripherals that it sells. SanDisk’s USB-C SD card reader is getting a little steeper discount, from $49 to $29. These price cuts will still be a big help for early buyers of the MacBook Pro. Apple’s cables, unlike those you might order from a seller online, are definitely going to be well-made and reliable.

The 13-inch MacBook Pro without Touch Bar is already on sale now. Critical decision of Apple to use USB-C ports exclusively, effectively mandating that buyers use adapters to get anything connected. Cutting adapter prices won’t solve the major issue, but nevertheless, it does ease the transition.

It becomes clear that Apple has heard the complaints regarding the MacBook Pro problems and did this accessory price cut genuine.


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