What if Apple switches to battery-saving OLED screen with 2017 iPhone 7s? The Japan-based Nikkei news site reportedly discussed about Apple’s next 2017 iPhone could adopt an OLED screen rather than LCD as usual, a move that would offer customers several benefits. Although the DisplayMate Technologies has declared that Samsung’s Galaxy S7 has the best smartphone display, making a strong case for Apple’s shift to OLED iPhones within next two years. It seems like its becoming true that Apple would be effectively bringing forward the earlier rumored plans to adopt OLED display tech, which is originally slated for the 2018 iPhone models.
Currently, there is no such switching program escalated though, a lot of the Apple-related speculation over the last few months surprisingly focused solely on the introduction of the iPhone SE, along with the potential speculation and feature set of the iPhone 7. Now, a new site suggesting that Apple going forward with plans to across to OLED display technology within a new iPhone as early as 2017.
Apple can feel comfortable enough to put an OLED iPhone into production, has reportedly already been through a process of reaching out to the likes of Samsung and LG to gear up OLED display production levels. Early reports pertaining to those negotiations suggested that initial discussion. When compared – OLED (organic light-emitting diode) displays offer several advantages over the LCD (liquid crystal display) screens currently used in iPhones. OLED displays are obviously thinner, lighter and more flexible than LCDs. They’re more power efficient, giving user more bang out of a single battery charge. Colors are more vivid, specifically noticeable with blacker blacks.
In this case, those reports made their way in December last year too suggested that the deal was for 2018 iPhones. Today’s report says Apple could in fact be doing all that for its next year’s iPhone 7s series instead of iPhone 8. Making it clearly keen that Apple to bring an OLED-based iPhone to the market sooner rather than later.
OLED screen do pose some disadvantages then, they’re more expensive to manufacturer than LCD screens. They can also show their age more quickly, resulting in a decline in the quality of certain colors. And Apple knows that, because it already been using OLED displays for its smartwatch, Apple Watch. For now, he iPhone may still be one of the most popular smartphones on the planet, and Apple’s marketing machine will contonously be looking for a better way to convince consumers to upgrade to a newer iPhone model more often. Stll there is the added appeal of trying to convince users to churn away from Samsung’s AMOLED-sporting (active-matrix organic light-emitting diode) phones in favor of an iPhone.
Apple typically waits for a major new release of its next iPhone to introduce such a significant new feature. The 2017 iPhone will likely be the 7s, probably recieve more upgrades from the iPhone 7 slated to release this fall. The analyst Ming-Chi Kuo of KGI Securities – still believe that we won’t see the rise of OLED iPhones until 2019 at the earliest.
(Source: Nikkei [Google Translate])
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