Spotify, is one of the most popular music streaming service recently hit by a big competitor in this equation, Apple Music. Spotify apart that has rolled out a new update for its streaming music service, which brings with it an all new Discover Weekly that creates a two hour playlist of music based on your listening habbits and those of similar fans every week.
The new feature that Spotify updates, is slow and steadily appearing in user accounts. The Discover Weekly playlist is available via Spotify’s desktop, Web and mobile applications and will be upgraded every Monday.
Actually, the new Spotify Discover Weekly feature started as an internal hack at Spotify, just before being developed as a fully-feldged feature for users to experience. According to the Co-Founder of Last.fm, Mathew Ogle who joined Spotify explained in an interview as:
The original vision for Discover Weekly was that we wanted to make something that felt like your best friend making you a mixtape, labelled ‘music you should check out’, every single week.
Each one, especially when combined with other activity on Spotify, captures someone’s deliberate curatorial intent, and teaches us a ton about the relationships between songs.
So we take that universe of music, then look at what you’ve been listening to, giving more prominence to your more recent spins. By combining those two things, we can find the missing songs.
Discover Weekly is humans all the way down; we can only create a truly personalised playlist every Monday morning for 75 million people because we have so many music lovers on the service already, soundtracking their lives in ways we can learn from and build atop. Our algorithms stand on the shoulders of (human) giants.
Check this out!