Just after announcing the iPhone 8, iPhone 8 Plus, and iPhone X, Apple slashed the pricing of the old iPhone models. Interestingly, the company has also added 32GB Jet Black models, at the same time retires (Product)Red Edition amongst others.
With that said, Apple has silently discontinued the (PRODUCT)RED iPhone 7 range. Introduced a new Jet Black 32GB variant, slashed prices off iPhone 7, 7 Plus, iPhone SE, 6s/6s Plus and increased iPad Pro prices.
After getting a price reduction, the iPhone SE can now be purchased for $349 for a 32GB model directly from Apple. The high-capacity 128-gigabyte version is available for $449. Although the iPhone SE lineup was given a capacity adjustment in March 2017, doubling the storage space from the models launched a year prior.
Other than the storage, the iPhone SE has remained unchanged since the hardware launched in 2016. With the same A9 processor, 4-inch Retina display, 12-megapixel camera, and absence of pressure sensing 3D Touch.
It’s not really surprising that Apple has stopped selling the RED iPhone 7 after introducing iPhone X, iPhone 8/8 Plus yesterday. Also discontinued the larger 256GB iPhone 7 and 7 Plus models across all colors. Both iPhone 7 and 7 Plus also sees a $100 price cut after the intro of iPhone 8, 8 Plus and X.
Additionally, Apple has also taken the gorgeous Jet Black iPhone 7 and 7 Plus color. And appended the lineup with a 32GB storage version in this Jet Black color to appeal to those who prefer to be in at an entry-level. Right now, the iPhone 7 / 7 Plus is only available in 32GB and 128GB capacity across the board.
It means that Apple’s iPhone 7 now starts at an affordable $549 for the 32GB option. Or $669 for those who prefer the 5.5-inch dual-camera sporting iPhone 7 Plus. Getting a 128GB version will cost $649 for iPhone 7 and $769 for iPhone 7 Plus.
Apple hasn’t discontinued iPhone 6s and 6s Plus as yet. iPhone 6s now starts at $449 for 32GB model while 6s Plus starts at $549 for 32GB. Both 6s and 6s Plus are also available in 128GB variants.
Unfortunately,, the 10.5-inch iPad Pro becomes more expensive now with the change. The 2017 10.5-inch and 12.9-inch iPad Pro prices have increased by $50 for both 256GB and 512GB variants. Making the 10.5-inch iPad Pro entry-level model cost $649. Reason behind the increase is given for this is increase in NAND storage prices.
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