Google has announced an all-new YouTube Go experience, a mobile app predominantly aimed at the Indian market in the first instance that will allow greater accessibility to Google-owned YouTube content. If you’re one of those trying to take your YouTube videos on the go, but not having enough data plan, then, you are pleased to know that Google wants to remedy that with its new YouTube Go app. This app allows viewers to save videos for offline watching and sharing at a later scheduled date, but it will only be available to India users, at least at first.
YouTube Go, as a native experience will look to allow users to save content for offline viewing, best playing part of this video app, particularly useful in areas of low cellular data coverage, or where Wi-Fi isn’t as readily available. The aim is to cut down on data usage as much as possible.
Interesting part about the new YouTube Go app experience would be it uses the company’s Smart Offline technology that was actually integrated and rolled out to YouTube users in emerging markets earlier this year. One such experience of viewing and saving videos for offline use, users will be provided with options pertaining to quality and file size of the download, which eventually give an accurate information of the exact data that will be used as part of that download.
It is designed with Indian consumers in mind, and they’re the first to be able to download the new app, by offering additional controls over offline storage, the app allows users to preview videos and pick the quality around their storage capacity and data allowance. There’s also built-in functionality that allows local sharing of data with nearby users without needing connectivity. Released at a dedicated Google event in Delhi, YouTube Vice President of Product Management, Johanna Wright discussed the need for the app:
“YouTube Go is a brand new app to help the next generation of users share and enjoy videos. YouTube Go was designed and built from the ground up with insights from India, in order to bring the power of video to mobile users in a way that is more conscious of their data and connectivity, while still being locally relevant and social.”
As mentioned already, the local sharing feature can be used to swap videos to other phones without having to use the internet, which actually makes use of a Bluetooth connection. The app itself keep track of your saved videos in a handy tab, so users won’t have to sift through download folders to find a specific video. The launch of YouTube Go also came with a slew of other products as part of a heavy focus on building and releasing tools and initiatives with the Indian market in mind.
Released YouTube Go, as well as new versions of Chrome and Google Play that are dedicated to trying to tap that market. Currently, YouTube Go is accepting registrations from those who really want to be part of the first downloads of the app. No word yet given on exactly when the app will go live in India, nor when YouTube Go will be available in other parts of the world.
Indian users can sign up for YouTube Go right now.
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