World have witnessed the introduction of Microsoft’s Surface Studio and Windows 10 Creators Update this week alongside all of the 3D content creation that brought to spotlight this week, and of course the new Surface Book i7. Later Apple did the same. But today, what we are talking about is the offering from the Redmond-based software maker, who tossing a little shade the 2016 MacBook Pro‘s way with a trade in program. Let users “trade up to pen and on-screen touch.”
Microsoft is offering MacBook owners $650 toward a Surface Pro or Surface Book, if they trade in their Apple laptop/notebook. Essentially, the company is trying to develop a promotion, but it’s the sort of gag that affords the firm opportunity to showcase its perceived advantages over Cupertino-based giant as the company looks to appeal more and more over creatives – a category long dominated by Apple.
As per the company itself, “97% of people that have Surface Pro 4 or Surface Book use on-screen touch input regularly,” a metric its happy to glare out as Apple continues to integrate touch on its own computers, gone far beyond another input method in the form of the new Touch Bar that sits between the display and keyboard on the new MacBook Pros.
Microsoft admits that there’s no device line up that can match the performance, portability and versatility of the Surface family, which has been built from the ground up with innovation at the heart. A new class of device that turns your desk into a creative studio, which otherwise also unveiled with Performance Base that boasts 30% more battery life and twice the graphics processing compared to the original Surface Book.
MacBook Pro comes with an expensive price tag, but the Apple notebook without Touch Bar could make its place in the arena and in other means it will be your MacBook Air alternative or replacement, that Apple is aiming at its core audience.
Although the new Touch Bar-free MacBook Pro has a real processor: the Skylake-based Core i5. And many other reasons to concern before trading anything with the new Surface Book.
Surface Pro starts at $899 and Surface Book starts at $1499. Interested individuals can make a note of this: The trade-in runs through November 10th at Microsoft’s retail stores and online stores in the US.
*Offer valid from October 27, 2016 12:00AM PST, to November 10, 2016, 11:59PM PST, while supplies last. Available only in Microsoft retail and online store in the United States (including Puerto Rico).
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