It was actually in the thoughts of Tim Cook which being targeted on virtual reality as best technology, a new report surfaced on the Internet claiming that Apple in reality thinks more of the VR tech. Today’s report comes from the FT suggesting that VR is well and truely on Apple’s agenda, and the company indeed has a secret internal team working on various expanded and Virtual Reality avenues.
Whether or not VR/AR is a viable arena to explore for the company, and reportedly said that Apple has hundreds of highly-qualified employees working as part of a “secret research unit” tasked with exploring all potential technologies and products relating to AR and VR. Number of those workers are said to be liveware from companies that Apple has acquired, whereas other crew have been professionally poached from Microsoft and Lytro.
Apple although made a fairly high profile personnel acquisition in the form of Doug Bowman, pretty much known to be one leading Virtual Reality experts residing within the United States. The company has also acquired a number of other equivalents in this sapce, including Metaio, Faceshift, and Emotient. Apple’s CEO has also opened up the cheque book once again to make a deal with Flyby Media, an augmented reality-focused startup.
When the acquired companies and personnel acquisitions added together, you obviously get an idea on behind-closed-doors research team which are tasked with building the next new big consumer product relating to Virtual Reality. Public availability? It will be extremely interesting to see what Apple officially introduces a product makes it to that stage. Currently, the Cupertino-based company is said to have created prototype VR/AR headsets that offer similar visuals and functionalities to that of Microsoft’s HoloLens and Facebook’s Oculus Rift versus Samsung’s Gear VR.
When asked Tim Cook about he believed Virtual Reality was a niche technology that would ultimately only appeal to a small group of people, he then answered fairly, suggesting that VR is actually capable of being utilized in some excellent applications. What’s up, should we take this recent speculation a bit seriously? For now it’s pretty clear that Apple has something in works in this space that is currently considered best kept secret.
(Source: Financial Times)