ASUS ZenFone Zoom With 3X Optical Zoom, 4GB RAM, 128GB Storage Launched For Rs 37999

Asus’s newly launched smartphone is a camera-centric hardware that actually focuses on its photography sensors and more importantly when you think about the price in India, it looks too hefty but it was allotted for the 128GB on internal storage and Asus is also bundling portable Tripod and Zenflash for Rs 39,999.

The new ZenFone Zoom ZX551ML is basically an iteration of ZenFone 2 with a big camera for best photoraphy lovers. And I mean its so prowess at Rs 37,999 for 128GB memory variant. It comes with a 13MP camera, Optical Image Stabilization (OIS) and also features a 10 element lens and of course has a 3X optical zoom. Asus ZenFone Zoom is the equivalant of Nokia Lumia 1020 running Android at least in terms of design and architecture.

First and foremost the Asus ZenFone Zoom showcased at CES 2015 and after an year of its unveil, in 2016 the Taiwan-based company has made it finally go on sale in India. Specifically, the company suggests that the 10 element lens found on ZenFone Zoom is designed by Hoya and the sensor by Panasonic, where Asus has also equipped a 5MP front-facing camera for better selfie fans.

With a 12mm thick body, the Asus ZenFone Zoom weighs 185 grams and runs on relatively older version of Android 5.0 Lollipop. Other specifications include a 5.5-inch full HD display and is powered by a 2.3 GHz quad-core Intel ATOM processor, whereas it is pared with 4GB of LPDDR4 RAM and available to purchase in 16GB, 32GB, 64GB and 128GB on-board storage.

It has an aluminum unibody frame and a leather back cover. Most impressively ASUS has integrated a 3000mAh battery with Boostmaster fast charging capabilities, which it takes just 39 minutes to charge from 0 to 70% using its 18W fast charger.



  • 5.5-inch (1920 x 1080 pixels) display with Corning Gorilla Glass 4 protection
  • 2.5GHz quad-core Intel Atom Z3590 processor with PowerVR G6430 GPU
  • 4GB LPDDR3 RAM, 128GB internal memory, expandable memory up to 128GB via micro SD
  • Android 5.0 Lollipop
  • 13MP rear camera with OIS, 3X optical zoom, f/2.7-4.8 aperture, Laser AF, Real Tone flash
  • 5MP front-facing camera
  • Dimensions: 158.9 x 78.84 x 5~11.95 mm; Weight 185g
  • 4G LTE / 3G HSPA+, WiFi 802.11 a/b/g/n/ac, Bluetooth 4.0, GPS, NFC
  • 3000mAh battery with ASUS BoostMaster fast charging

You can buy ZenFone Zoom in Pure Black and if interested in Ceramic White colors with leather back through Flipkart from February 2016.

Jerry Shen, ASUS CEO said:

Photography has become extremely important for today’s smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complements today’s lifestyles and puts professional photography within the reach of everyone.

Peter Chang, Region Head – South Asia & Country Manager for ASUS India added:

Consumers in India are increasingly looking for devices that offer them world-class technology at competitive prices. With smartphone imaging becoming an ever-more important consideration for Indian users, ZenFone Zoom provides powerful features and unmatched specifications that help us keep our promise of empowering luxury for users.

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