Why Google Removing Ads From The Right-Hand Side Of Search Results

Reported by SEM Post first with Google later confirming the move on switching up how it displays ads on desktop searches, finally removing them from the right hand side of reults but putting them only at the top and bottom of the page. Why? The search giant says it will “continue to make tweaks”. That’s it?

Make sense, when usually Google’s ads are shown all over the page – a mixture of top, bottom, and of course right-hand positions, changing based on specific query. But this change leaves the sidebar free for all new Google Product Listing Ads. Now that, it is confirmed that the right-hand side ads are being removed for all queries, a fourth (additional) ad will be placed at the top of the page for certain lucrative searches. Depends on for hotels or  car insurance, for instance.

The Muntain View-based company also says this;

“We’ve been testing this layout for a long time so some people might see it on a very small number of commercial queries“. “We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”

The fact that Google has also confirmed that removal of right side ads change is global and affects all languages and locations. It seems that the company is rolling out a change to Google AdWords that sees 4 ads at the top of the search results.

AdWords however hasn’t confirmed it publicly yet, but multiple advertisers are confirming this is what their AdWords reps are literally telling them. Wait and see what actually Google planning.

(Via: SEM Post)

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