The Chinese PC manufacturer Lenovo has announced the Razer Edition of Y series is projected to launch at CES 2016 in January. The first gaming desktop offering from the pair will be undeiled next month. This announcement was made at DreamHack Winter 2015, and the foremost PCs will be Razer Edition models of Lenovo Y gaming machines.
Lenovo is getting more serious about gaming on PC and the manufacturer has partnered with Razer, a company best-known for building gaming peripherals, to manufature co-branded Y series of gaming PCs. It’s said that the company will manufacture the innards of the computer and rely on Razer for aesthetics and likely gaming components.
In order to build a gaming machine, Lenovo will also make use of Razer’s software enterprise as seen in the tools such as Synapse, a cloud-based driver software and Cortex that is used in optimising settings for games. The prototype featured a pair of Nvidia GeForce GTX graphics cards in an SLI configuration, and Razer Chroma case lighting, and green USB ports.
It will be interesting to see ifthe two company’s can attract gamers that prefer assembling their own gaming computers, which could result, together work on lineups that are keen to entice gamers.
The company’s first prototype Lenovo Y Series Razer Edition desktop gaming PC introduced at DreamHack, which is one of the world’s largest eSports festivals, where tens of thousands of passionate gamers are united under one roof to game and have fun. The decision to introduce this partnership directly to eSports fans just a month before the traditional Consumer Electronic Show (CES) in Las Vegas shows the direction these two companies are taking with these new PC gaming products.
Both companies are looking to jointly double down efforts to fast track the development of new technologies, including gaming experience enhancements. The Lenovo and Razer strategic partnership will extend to multiple new designs and products, and also explore potential cross-selling opportunities in the near future and will continue to distribute and market their own separate lines of products, including the Razer Blade gaming laptops.