Apple’s iPhone Sales Continue Their Slow And Steady Race

Apple has today announced its Q2 2017 earnings, and the company couldn’t quite keep iPhone sale growing for the last quarter in a row. But the Mac is up again. Following the release of its figures for the past full quarter it is now confirmed. The company has sold 50.8 million iPhones, down a scant one percent from the 51.2 million it sold a year ago. The article continues to share everything you need to know what Apple Q2 2017 earnings and how much it generated the revenue here.

What’s disturbing is worth remembering that last year marked the first quarter where iPhone sales didn’t grow year-over-year, so this decline isn’t exactly a surprise. Although iPhone 7 briefly managed to turn things around last quarter, but that’s now back to seeing sales decline, albeit very slightly. Reason unknown, but fortunately there are several.

Despite the iPhone race, Apple’s revenue increased to $52.9 billion on the quarter, up five percent year-over-year, and $11.03 billion in profit, coming from the sale of 50.8 million iPhones, 8.92 iPads. Apple sold over 4.2 million Macs in the quarter, a four percent increase a year ago, marking the second consecutive quarter of Mac growth, despite the grumbling coming from both fans and press due to the lack of updates Apple’s computers have received in recent years.

When speaking of iPad sales, Apple’s third quarter product category once again failed to turn around profits that have reasonably slumped for more than three years now. The company said have sold 8.9 million tablets, down nine percent from the 10.25 million it sold a year ago. But nevertheless, Apple’s services business keeps growing revenues of $7.04 billion marked an 18 percent increase year-over-year. According to CEO Tim Cook, the App Store revenue grew 40 percent year-over-year and hit a quarterly high, and Apple Music also hit double-digit growth. Also like: The Best iOS Music App Replacements For iPhone

Reportedly, the Apple’s $50.6 billion in revenue and $10.5 billion in profit have made up of 51.2 million iPhones sold, 10.3 million iPads sold, and 4 million Macs being sold through its retail stores, its partners and its online presence.

Now, talking about “other products” business, which includes the Apple Watch and Apple TV, jumped up a whopping 31 percent. Perhaps Apple’s wearable devices are doing better than people give it credit for. Indeed, Cook said on Apple’s earning call that Watch sales nearly doubled year-over-year in the last quarter. He has been also keen to share his feelings on Apple’s performance, like this:

“We are proud to report a strong March quarter, with revenue growth accelerating from the December quarter and continued robust demand for iPhone 7 Plus,” said Tim Cook, Apple’s CEO. “We’ve seen great customer response to both models of the new iPhone 7 (PRODUCT)RED Special Edition and we’re thrilled with the strong momentum of our Services business, with our highest revenue ever for a 13-week quarter. Looking ahead, we are excited to welcome attendees from around the world to our annual Worldwide Developers Conference next month in San Jose.”

The full Apple’s release reads like a satisfactions’ dream, but all that really matters is the simple fact that Apple continues to make money hand over first, despite what many have deemed a period in which the company is in decline due to poor product choices and a confusing lineup.

However, things are likely not going to get any easier on the iPhone front for Apple any time soon. The company’s biggest rival Samsung just launched the Galaxy S8 and of course the Galaxy S8+, a phone that gives Samsung a significant edge over what Apple currently offers. Regardless, the iPhone 7 and iPhone 7 Plus have proven popular, and with the 10th anniversary edition iPhone 8 model set for a run with it, we expect Apple’s performance to be much better during the same quarter next year.

Guess what? Naturally, loyal Apple fans aren’t going to be abandoning the iOS ecosystem any time soon, as with the growing services revenue is good evidence of their loyalty, but Samsung now likely has until September at least to press its advantage, or look further to launch Galaxy Note 8 vs. iPhone 8 in the near future this year. Stay tuned for more!

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