More recent iPhone 8 leaks and rumors have made people not buying the existing iPhone 7 and iPhone 7 Plus, this line of words coming from one man that should probably know best, Apple CEO Tim Cook.
It damages! The claim came during the earnings call, and Cook’s assertion that the rumor mill is definitely hurting iPhone sales comes as more and more iPhone 8 leaks have appeared in the last few weeks.
How much impact it made? While Tim Cook did not go into detail about the leaks and also didn’t mention they are having on Apple’s iPhone sales figures currently, but he did say that “earlier and much more frequent reports about future iPhones” are indeed causing prospective iPhone buyers to think twice before putting their cash.
Rumors of future iPhone are nothing new. When the first iPhone was launched in 2007, the game started by guessing what Apple will release and was been playing a major part of the build up to a new release. Why now? The rumors are appearing too soon following the launch of a new iPhone, with alleged information about the next hardware already beginning to leak more quickly than has previously been the case, as concepts.
The iPhone 8 was over six months away from its (expected) unveil date, but leaks discussing what the iPhone design will consist of were already circulating. Potential purchasers are having their heads turned sooner than they actually were few years ago.
The fact is that a major release is expected, with the iPhone 8 pulling out all the stops in order to celebrate the iPhone’s 10th anniversary. Anyone looking to pick up a new iPhone today has to weigh up the pros and cons of buying a few months away from what could be the anticipated iPhone launch of the decade.
And that, as per Cook, Apple’s cause in 2017 is not helped for its numbers anyway. In my thoughts, the reason behind low iPhone sales is because of the updates and other unnecessary patches made by Apple in the past weeks. Well, iPhone 7 and iPhone 7 Plus are great smartphones, but the cause of the sales drop is not exactly the next iPhone leaks or rumors.