HTC U Ultra, U Play Smartphones To Debut In India Very Soon

HTC seems like bringing all its latest smartphones to India in 2017, some of which also be launched in the country first, may include the HTC U Ultra and the HTC U Play, if this report is anything to go by. Here are the details.


Within the next six-eight weeks, HTC will be launching both of its U Play and U Ultra smartphones in India. However, the Taiwan-based company hasn’t disclosed the price information of these two handsets, but expected that the U Ultra is the flagship smartphone, likely to come with a premium price-tag. The same smartphone sells in the US for $749, Rs. 51,000 approximately.

These HTC smartphones of 2017 are a bit focused on design, multimedia and  AI to enhance user experience, thus featuring a 3D glass framework and are equipped with an AI assistant that recreates the users’ need using machine learning and more. The U Ultra has a 5.7-inch QHD display, and a secondary screen to show alerts, is powered by Snapdragon 821 quad-core chipset, 4GB of RAM, 64GB of internal storage, 12-megapixel UltraPixel rear-facing camera, followed by a 16-megapixel selfie shooter on its front running Android 7.0 Nougat on-board.

On the other hand, the HTC U Play is teased as an affordable variant of the U flagship smartphone, though, it’s official pricing hasn’t been outed yet. Rather it features a 5.2-inch fullHD 1080p display, MediaTek Helio octa-core processor, 3GB/4GB of RAM memory, 32GB/64GB storage capacity, 16MP rear and 16-megapixel front-facing camera settings and it comes with Android Nougat on the software front.

Commenting on the trend of consumers’ growing interest in high-end smartphone with affordable budget tags, HTC’s South Asia President Faisal Siddiqui said that HTC has no intentions of aggressively targeting the Rs 10,000 market in India.

“We want to stay in Rs 10,000 segments and above, but we will play very strongly with a select portfolio and aim at right price points. We don’t have to launch 20 products to increase our base. If we can target the sweet spots with products having right performance, we can do pretty well in the market,” he added.

About HTC’s performance in India over the years, he said “Our business grew in 2015 and 2016 in terms of units as well as revenues. Average selling price (ASP) has increased as well. We anticipate to have the same growth in 2017 and are hoping to have higher share and revenue over the last year. Our ASP will be higher as we will not be playing the Rs 10,000 game. Moreover, we have invested in expanding our distribution and service networks along with the local team, and this will continue in 2017.”

Siddiqui also added this words when asked about “Make in India” plans. The company has although entered into a partnership with GDN Enterprise to manufacture products at the latter’s Noida plant, which is an SDK unit. Furthermore adds that HTC has been manufacturing phones at the said plant for the last 18 months.

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