First of all Amazon patended one-cick purchasing buying, but expecting more than that. Now it wants a patent for pay-by-Selfie, that lets users make the entire online shopping process sale by simply using an image of a buyer, instead of relying on password that ican be stolen or hacked.
Amazon’s patent application would allow shoppers to make a purchase by taking a photo and/or video of themselves rather than keying in their account password, which is that related to a seperate patent Amazon holds for a technology that eventually allow a device to authenticate a user via a photograph or video, but not neceassarily to complete a transaction.
Filed in October last year and the technology identifies a buyer and authenticates payment through a phone or computer “can prompt the user to perform certain actions, motions, or gestures, like to smile, blink or tilt his or her head.” This would done to prove that the shopper is who says, rather than an imposer simply holding up a photo of the shopper.
This may sound like a joke today, it seems likely that safer and simpler replacements for the account passwords will be more commonplace. Others too working on it now, where a year ago, Alibaba chairman had demonstrated what sounds like a similar technology, and MasterCard is rolling out a photo-based payment technology, too. Google on the other hand also working on a Hands-free mobile payment service that let users pay by simply saying the cashier “Paying with Google”.
Now that Amazon spokesperson have to comment on its patent application filed to provide the whole transaction via pay by Selfie.
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