What’s behind Amazon’s decision to ban sales of Apple TV and Google’s Chromecast followed by Nexus Player from its retail store has been briefed in our previous post. Now following through on threats, no longer selling the Chromecast and Apple TV on their online retail stores.
Amazon has just made it real after the fourth generation Apple TV hits stores. Proof is here, when and if you do a search for the Apple TV 4 on Amazon, it evidently brings up the Fire TV listings. Nevertheless, you can buy Apple TV directly from Apple Stores and Best Buy, leaving Amazon behind.
However, the online retailer has pulled all of Apple and Google’s hardware from its site, even those sold by third-party retailers. Why? Because it felt customers were ‘confused’ by the selection when shopping for streaming boxes that don’t offer Prime Video.
Well, it’s worth noting there’s nothing left stopping Amazon from building a TvOS-ready Prime Video app for Apple TV, though. You can still cast Prime Video content for the iOS app to your Apple TV via AirPlay.
Currently, Apple TV and Chromecast pages lead to 404 Document Not Found error pages, while attempts to search for the products now redirect to Amazon’s own Fire TV, Fire TV Stick, PlayStation TV, and a collection of off-brand alternatives. Certain Apple TV accessories remain available for purchase. Amazon has continued to offer both Prime subscriptions and the vast majority of its product catalog to Apple users, without submitting to Apple’s 30% revenue-share demands for iOS apps.