It’s Amazon’s new streaming initiative called Amazon Video Direct, a program that is made available to customers in the United States for now. If you happen to think that YouTube is getting a little too big for its boots, and such deserves to be challenged for supremacy in that particular video streaming market, then the newly announced Amazon’s Video Direct could ease the pain. The video-streaming behemoth has introduced a new arm for its Amazon Video service called Amazon Video Direct, which will essentially launched to compete with Google’s own YouTube market head-to-head by letting just about anyone upload their own videos in order to earn royalties based on the number of streaming hours the content receives. Something like Google Adwords?
Just like YouTube, Amazon Video Direct allows users upload their own creations, furthermore, they’ll be able to charge money for the privilege, or let Amazon run ads to eventually let some of the revenue trickle back down to them. YouTube has however managed to find itself in an almost unchallenged position of monopoly in the user-generated video market. There are plenty others offering the same type of services, and have acquired millions of users, but there’s still been no any service that has radically managed to crave itself into the dominant position that the current Google-owned company now enjoys on a worldwide level.
Amazon thinks what it believes the global reputation and technical infrastructure to be able to entice video creators into sharing their own content with the streaming perspective world via the new Amazon Video Direct platform. To incentivize ambitious video producers, the top on the list online retailer is also offering $1 million to be split among the 100 most popular videos in any given month, that, with an average of $10,000 per person, although the number will likely vary based on views.
As part of it to get user efforts in, Amazon is offering several different routes to monetization. Video owners will be able to create and uploaded unique content that can be offered for rental or ownership, and with viewers able to pay for the service as a monthly subscription, or to pay and own the media. Creators can choose to include it in the Amazon Prime subscription program, add it to the Amazon Streaming Partners Program subscription, letting users buy or rent it or let anyone watch it, provided they’re willing to sit through some ads.
Conversely, the uploaded content can be offered for free-of-charge viewing with embedded advertisements, similar to what YouTube currently does. Any larger-scale video provider will be able to bundle together content and offer it for sale through the aforementioned Streaming Partners Program as an additional cost on top of the existing Amazon Video subscription program.
How much money each of these situations generates is variable, but it’s at least more versatile than YouTube’s “ads and money or no ads and no money” deal for most creators. One of the instant plus points for Amazon is that many of the retailer’s millions of people subscribes are already engaged with the Amazon Video service in one way or another. Not only it does give an almost instant consumer base, but will also hugely appeal to content creators whop will be looking for a good reason to place their best trust, and potential financial income, in the hands of Amazon Video Direct.
Unfortunately, we are not sure that a great deal of income will be generated for people uploading mashup videos of the latest reality TV series, or videos of a cat doing the funniest things, but nevertheless, as though Amazon is instantly targeting large content creators to furnish the platform with original content as part of an initial push.
Be a part in Amazon Video Direct program? There are only two hard requirements: Videos must be available in HD, and they of course to be closed-captioned for the hearing-impaired. Otherwise, Amazon doesn’t allow pornography, copyright infringement, public domain videos, promotional videos for other sites or alternatively, content that deemed offensive.
Amazon says, “What we deem offensive is probably about what you would expect,” whatever that means. There is some wiggle room in each of these clauses, which video producers will no doubt start testing immediately.
To kickstart quality content on Amazon Video Direct, the company has partnered with Conde Nest, HowStuffWorks, Samuel Goldwyn Films, Mashable, Mattel, Pro Guitar Lessons and a handful of other established content providers.
This service from Amazon also expecting to attract high-end indie filmmakers who can post and monetize their videos without jumping through YouTube’s hoops. To set up an account, you can check out Amazon Video Direct official website here. You’ll need to agree to a complicated legal document and set up business payment information before you can post anything, like Amazon Affiliate.
Amazon Video Direct is currently available in U.S., Germany, Austria, UK and Japan – welcome to view on all Amazon Video supporting devices, as well as the web.
What do you think? Would you drift away from YouTube and Vimeo in favor of a new Amazon streaming platform? That’s your choice!
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