Netflix Announces ‘Data Saver’ Feature For Smartphone Apps, Admits To Throttling Mobile Video

Netflix has aknowledged that it restricts video streams when it sends them over some mobile data networks. Has also admitted to throttling those video streams of its customers on AT&T and Verizon mobile devices, a practice it confirmed has been in effect for more than five years to “protect consumers from exeeding mobile data caps.” However, some firms – including T-Mobile and Sprint in the US – are not affected by the oft-mentioned cap. A spokeperson confirmed that this Netflix Throttling has been included in streams sent via UK mobile operators.

Although this isn’t the first time Netflix has detailed its mobile data limits, also said its intention was to stop its member facing excess charges. Resulting, the biggest US networks has reached with anger now, has been accused of imposing the restrictions themselves as a conjucture of confusion caused by a recent T-Mobile ad campaign.

We’re outraged to learn that Netflix is apparently throttling video for their AT&T customers without their knowledge or consent,” AT&T told to The Wall Street Journal. And here’s what T-Mobile’s chief executive John Legere in a video posted on March 17th;

“Did you know that when you watch Netflix on T-Mobile you get it at 480p [resolution]?

“The duopoly is actually delivering your Netflix content at 360p. I’ll bet you didn’t know that. Go check. it’s true.”

The Netflix company said it doesn’t throttle video on Sprint and T-Mobile due to more lenient policies enacted by those carriers that favor slower network connection when data plans are exceeded, instead of coverage fees. T-Mobile, then became the center of its own throttling controversy earlier in the year, thanks to its free video streaming service Binge On.

Netflix has now said it recognises that subscribers might also want to have greater control over the speeds that Netflix itself provides to mobile ISPs in the first place. Announced that it will be rolling out a mobile data saver feature sometime later in May. To continue its transparency on the subject, Netflix made its announcement of a new feature coming to its mobile apps, will gain subscribers more control over their streaming. Called “Data Saver,”, the update will let users decide to stream lower-quality video if they have a smaller data plan, or can increase to higher-quality video if have a larger data plans. With that said, Netflix is on track for data saver to launch, and plans to release more details closer to May launch date timeframe.

For those unfamiliar with Netflix’s 600 kilobits per second cap, which it currently enforces is a fraction of the 30 megabits per second download speeds that are now possible over 4G in parts of the United Kingdom (UK). Netflix has been testing the data saver feature and has not noticed any major issues with it. The Netflix data saver option will be present in Settings in the app.

Netflix’s new data saver feature will level the playing field and give every one of its subscribers the chance to control their preferable mobile streaming quality.

Netflix throttles data to some mobile networks

And said:

We believe restrictive data caps are bad for consumers and the Internet in general, creating a dilemma for those who increasingly rely on their mobile devices for entertainment, work and more. So in an effort to protect our members from overage charges when they exceed mobile data caps, our default bitrate for viewing over mobile networks has been capped globally at 600 kilobits per second. It’s about striking a balance that ensures a good streaming experience while avoiding unplanned fines from mobile providers“.

The streaming video company has publicly backed the Net Neutrality since the FCC enacted the open-internet rules last year, and the company believes its practice of capping video to prevent unexpected user fees is striking a balance that “hasn’t been an issue for our members”.

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