Spotify To Add Video Streaming Content To Its Android, iOS App This Week

In addition to streaming music, Spotify is indeed planning to offer video content this week alongside Android set to release an app for iOS as well.

New Spotify video content streaming service will include music videos as well as contents from broadcast partners. Although Spotify Android users in sme markets are able to watch videos and with the new Spotify app will be updated to support video streaming for users in the U.S., the United Kingdom, Germany and Sweden.

First and foremost Spotify announced its video plans in May 2015 and has soft-launched the features in the oft-mentioned regions, according to The Wall Strret Journal.

Spotify has been gradually testing video on its apps over the past several months with less than 10% of its users in the four launch markets, said Shiva Rajaraman, Spotify’s vice president of product. The content mostly consists of short clips (think snippets from ” Jimmy Kimmel Live”), though some companies, like Tastemade, are also developing original, music-themed series specifically for Spotify.”

The US-based Spotify video service is rolling out very soon on its compatible Android apps and iOS app. It will also be expanded to other markets and iPhone users globally. The video service by Spotify has been partnered with digital content providers such as ESPN, BBC, Vice Media, Comedy Central and Maker Studios.

Popo;ar TV shows which includes the best video content like Jimmy Kimmel Live and Epic Rap Battles should also be seen on Spotify’s new app. While other companies will also be developing original, music-themed series for the video streaming service.

The new video content will be avaialable to those both free and paid subscribers of Spotify, The clips will not contain any adds, at least at first, but Spotify does believe videos will become “an important revenue source” in the upcoming future, then by means its getting adds in forthcoming.

(Source: WSJ)

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