Apple Announces iPhone Xs, Xs Max, Xr: Specs, Price, Release Date, More Highlights

It’s now official. Apple has announced the existence of iPhone XS, iPhone XS Max, and iPhone XR at its September 12 “Gather Round” event in California.

Just after introducing the redesigned Apple Watch Series 4 wearable, the company took the stage to wraps off all the three 2018 iPhone models, also detailing about its specifications, the price of each model, and expected release date for the wholesome hardware. So without any ado, let’s dive right into the apex.

iPhone XS / XS Max / XR Highlights

About iPhone SX, XS Max, XR, we have something to speak on the second-generation iPhone X handset. And the low-cost LCD model named iPhone XR.

First and foremost, Apple’s iPhone XS is an essential hardware that comes with the same 5.8-inch OLED display. The iPhone XS Max is very similar but it’s essentially a “Plus” version of iPhone XS complete with a stunning 6.5-inch OLED panel. Both devices come with a surgical-grade stainless steel frame and offer the same premium look and feel that the company introduced with iPhone X last year.

The glass on the iPhone XS / XS Max, according to Apple, is the strongest ever on the iPhone history. To be honest, there’s IP68 water resistance (not waterproof) on offer here, and a new Gold color in addition to Silver and Space Gray.

The LCD iPhone XR Features

The device that sits in the middle of the two in terms of screen size and well, colorful new options! We can buy it in: White, Black, Blue, Coral, Yellow, and (PRODUCT)RED.

With the old-school 6.1-inch LCD display, Apple’s calling, ‘Liquid Retina’ at a resolution of 1792 x 828, it does away with the OLED panel. Like iPhone X, the iPhone XR ships with the first-generation TrueDepth camera system in order to facilitate the Face ID functionality that made iPhone X so popular but does not have a dual-lens rear camera system or 3D Touch functionality baked into the display.

While the iPhone XS and iPhone XS Max on the other hand feature a second-gen TrueDepth module for improved Face ID, as well as 3D Touch and dual-lens camera system.

All three devices have stunning edge-to-edge displays with almost no bezels around, and a stainless steel frame on the iPhone XS / XS Max, and an aluminum frame on the iPhone XR.

Camera Solution

Both the iPhone XS / XS Max pack a dual-rear camera setup, but there are some major improvements over the iPhone X. We now have a 12MP f/1.8 wide-angle lens + new sensors, along with the 12MP f/2.4 telephoto lens. On the front for selfie shots, we have a 7MP f/2.2 RGB camera with a faster sensor, coupled with the IR camera and Dot projector.

It also has a Portrait Mode, but with the inclusion of Neural Engine into image processing, Apple claims that the iPhone XS / XS Max will process the photos faster and more accurately.

Continuing with the HDR, you will not find this feature on iPhone XS / XS Max, which has been completely removed, but rather upgraded to being a more “Smart HDR.” For now, you can aw at the ability to adjust depth-of-field, after having taken a photo. Apple’s calling it ‘Depth Control’.

As for the iPhone XR, the TrueDepth camera remains the same, but the rear only contains single lens of 12MP wide-angle – the same planted into the iPhone XS / XS Max offering all the goodies packed into the OLED-based smartphones, such as Smart HDR, Portrait Lighting, but sadly no Depth Control.


In order to see which one suits your requirements, both now and in the next 12-18 months, you have probably been watching Apple’s event with great interest and heard all about the new devices announced for the release in coming weeks.

Screen-size and Comparisons

Display on both OLED models; 5.8-inch for iPhone XS and 6.5-inch for the iPhone XS Max comes with a resolution of 2436×1125 on the XS and 2688×1242 on the XS Max. The Display now boasts a 60% greater dynamic range compared to last year’s iPhone X.

The XS Max gains a slight advantage in sound over its smaller sibling, and that’s a wider stereo sound. While the iPhone XS / XS Max, as well as the iPhone XR, can record stereo sounds, literally.

Yes, the newer iPhone, a faster and more secure biometric experience. Not only is Face ID faster on the iPhone XS / XS Max, but the Secure Enclave is now, well, even more, secure enough.

The iPhone XR surprisingly also including Apple’s new A12 Bionic processor and improved LTE chips to promote a faster LTE connection. The A12 chip is the first 7nm unit which boasts a 15% increase in performance over the A111, with the A12 GOU gaming an increase of over 50% over the A11’s GPU.

An iPhone, for the first time, is going into availability charts with a smacking 512GB storage option. This storage option is available on both the iPhone XS / XS Max, but not the iPhone XR.

Battery Optimization

On the battery front, you should expect a battery life of around 30 minutes more than the iPhone X with the iPhone XS, or 90 minutes more with the iPhone XS Max over the iPhone X.

Dual-SIM is finally here. As Apple adds support for the setup on all three of its newest phones, the iPhone XS, iPhone XS Max, and even the LCD variant of iPhone XR. That said, with one physical SIM and one e-SIM support, not many are bound to be pleased with this decision. Chinese users, however, will be able to actually use two physical SIMs with the new phones.

The fact that the price is rated for its features, which started at $999.00 for Apple’s iPhone X last year, the attached price-tag is one of the most important factors of any Apple product release. For Apple’s 2018 iPhone range, the associated prices can be found below.

iPhone XS, XS Max, iPhone XR Price

  • iPhone XR – 64GB, 128GB, 256GB: Starts at $749
  • iPhone XS – 64GB, 256GB, 512GB: Starts at $999
  • iPhone XS Max- 64GB, 256GB, 512GB: Starts at $1,099

Release Date

Apple has announced that pre-orders for iPhone XS and iPhone XS Max will begin this coming Friday, September 14. Devices will start to ship and land in consumers hands a week later on Friday, September 21. For those who are very much interested in the cheaper iPhone XR complete with LCD panel, pre-orders will begin on October 19th.

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