Don’t mind iPhone 7, the DisplayMate Technologies has officially declared that Samsung’s new Galaxy S7 has the “best smartphone display”, and tested already, making a strong case for Apple’s rumored shift to OLED displays within the next two or three years.
Shoot-out in depth found the Galaxy S7 display to be significantly better than its predecessor, Galaxy S6, which brings with it increased bightness by up to 29%, improved screen visibility in bright environments, and more efficient power consumption.
Display on Galaxy S7 now matches or exceeds the larger Note 5’s screen in terms of color accuracy, contrast and brightness rating in high ambient light. Results in front are impressive, given the fact that the S7’s display area is scalled down by 20 percent.
The Galaxy S7 uses a sub-pixel rendring, though, improves image sharpness by treating red, green, and blue as individual image elements. According to DisplayMate, the technology can even make the screen appear to have up to 3 times the resolution of traditional pixel rendering.
Indeed, the improvements are directly tied to Samsung’s advanced OLED display technologies, have a number of significant advantages over LCD panels, including being thinner and lighter with thinner bezels, faster respons times, better viewing angles, and of course always-on mode.
In this competitive world, OLED technology is however becoming increasingly high with LCD tech. DisplayMate noted that LCDs remain more power efficient when displaying mostly white content, like the text on a white background, whereas OLEDs are more power efficient for most of typically mixed image content.
Many of the OLED performance advantages result from the fact that every single sub-pixel in an OLED display is individually directly powered, which results in better color accuracy, image contrast accuracy, and screen uniformity.
Because of their very flexible power management capabilities, OLEDs are not only more power efficient than LCDs for most image content, but they now deliver much higher peak Brightness than LCDs because of this. However, for mostly all white screen content LCDs are likely to remain brighter and more power efficient for a while.
Apple’s iPhones has used various LCD display technologies since the original model launched in 2007, and then multiple reports claim that the first OLED-based iPhone will be released by the end of 2018. The display technology will likely have more advanced even further, making it a suitable option to Apple.
About iPhone’s OLED display technology, Apple has reportedly been “consulting with display makers” to eleminate potential drawbacks, which currently range from shorter lifespans to higher manufacturing costs than LCD displays.
Well! The Apple Watch is the only current OLED product of Apple, which has a much smaller 1.4-inch (38mm) to 1.7″ (42mm) screen. Rest of the iPhone products may come with OLED display in the future and not the new iPhone 7, set for September launch.
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