Micromax has launched Canvas Mega 2 just after making its Canvas Spark 2 Plus available in India, the company’s latest successor to Canvas Mega smartphone has been introduced at an affordable budget.
The Canvas Mega 2 sports a 6-inch qHD display, is powered by 1.3GHz Quad-Core processor and on software front, it runs on Android 5.0 Lollipop. It is paired with 1GB of RAM, holds 8GB of internal storage, can support upto 32GB microSD card. Furthermore, the Mega 2 carries an 8-megapixel rear camera with LED flash and a 5-megapixel front-facing Selfie shooter.
Rest of the dual-SIM Canvas Mega 2 specifications also supports 4G LTE connectivity options offering 3G HSPA+, WiFi 802.11, Bluetooth 4.0 and GPS under-the-hood. It packs a 3000mAh battery without any fast charging capabilities and comes in black color.
Commenting on the launch Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said:
With the proliferation of 3G and 4G networks, the mobile video traffic is expected to grow at a CAGR of 88% between 2014 and 2019. Mobile gaming is another big area of growth with user base likely to reach 320 million by 2020 (source: statista) from the current 180 million. This has led to the phablet category’s phenomenal growth of 190% in 2015 over previous years. We believe, there will be further rise of mobile internet and persistent increase in demand for larger screens and video consumption. Micromax spotted these trends early on with its super successful Doodle series and now furthering it with Mega series by offering consumers various large screen smartphones options to provide an immersive internet and entertainment experience.
With the launch of Canvas Mega 2, we will surely drive the value for money phablet category in the country by addressing major consumer pain points of better viewing experience and more productivity on-the-go at disruptive price points. With the cricketing season on its roll, the new smartphone will be a true haven for the sports aficionados in the country as they will be able to consume best quality cricket viewing experience on the move.
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