Micromax Launches Canvas Blaze 4G, Canvas Fire 4G, Canvas Play 4G Smartphones At Rs 6999

It’s now official. Micromax has launched three new 4G-enabled Android smartphones starting at an affordable price in India: Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G. More details on these smartphones can be checked right after this jump.

Micromax-LTE
First of all speaking about the already listed on the company’s website and an e-commerce site, the dual-SIM Canvas Blaze 4G – features a 4.5-inch FWVGA (480x854px) IPS display and is powered by 1.1GHz quad-core Qualcomm Snapdragon 210 (MSM8909) processor paired with 1GB of RAM, sports a 5MP rear camera with autofocus sensor and LED flash, and also has a 2-megapixel front-facing shooter alongside available with an 8GB of internal storage that can be expandable up to 32GB via microSD card slot. It supports 4G LTE bands for India and the smartphone is backed by a 2000mAh battery that is rated to deliver up to 220 hours of standby time and up to 6 hours of talk-time and of course  bears an accelerometer, ambient light sensor, and proximity sensor.

The Micromax Canvas Fire 4G is somewhat identical to Blaze 4G, except the processor and the battery package. It is powered by a quad-core MediaTek MTK6735 CPU clocked at 1GHz and is backed by a slightly lower 1850Mah unit. It was the phone introduced earlier this month. For full features and specifications – get it from here.

The Micromax Canvas Play 4G, the company’s latest smartphone and a bit costly than the two oft-mentioned. It features a 5.5-inch HD (720×1280 pixels) resolution IPS display covered with Corning Gorilla Glass 3. It packs a 13-megapixel AutoFocus camera on its back and a 5MP front for better selfie shots which is a fixed-focus sensor. The handset runs on Qualcomm Snapdragon processor copled with quad-core 1.2GHz, clubbed with 2GB of RAM, 16GB of on-board storage and it packs a 2820mAh battery.

The three new smartphones Canvas Blaze, Canvas Fire and Canvas Play have support for 4G LTE bands (TDD B40 2300MHz and FDD B3 1800MHz) for India.

Micromax-Canvas-Blaze-4G-Specs

In Brief:

  • 4.5-inch (854 x 480 pixels) FWVGA IPS display
  • 1.1 GHz quad-core Qualcomm Snapdragon 210 (MSM8909) processor with Adreno 304 GPU
  • 1GB DDR3 RAM, 8GB internal storage, expandable memory up to 32GB with microSD
  • Android 5.1 Lollipop
  • Dual SIM
  • 5MP auto focus rear camera with LED Flash
  • 2MP front-facing camera
  • 3.5mm audio jack, FM Radio
  • 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • 2000mAh battery

Micromax-Canvas-Fire-4G-Specs

  • 4.5-inch (854 x 480 pixels) FWVGA IPS display
  • 1GHz quad-core MediaTek MT6735M 64-bit processor with Mali-T720 GPU
  • 1GB RAM, 8GB internal storage, expandable memory up to 32GB with microSD
  • Android 5.1 Lollipop
  • Dual SIM
  • 5MP auto focus rear camera with LED Flash
  • 2MP front-facing camera
  • 3.5mm audio jack, FM Radio, Dual front-facing speakers
  • 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • 1850mAh battery

And

Micromax-Canvas-Play-4G-Specs

  • 5.5-inch (1280 x 720 pixels) HD IPS display with Corning Gorilla Glass 3 protection
  • 1.2GHz quad-core Snapdragon processor (Snapdragon 410 likely)
  • 2GB RAM, 16GB internal storage, expandable memory up to 32GB with microSD
  • Android 5.1 Lollipop
  • Dual SIM
  • 13MP auto focus rear camera with LED Flash
  • 5MP front-facing camera
  • 3.5mm audio jack, FM Radio
  • 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • 2820mAh battery

The Canvas Blaze 4G and Canvas Fire 4G are priced at Rs. 6,999 each, where as the Canvas Play 4G costs Rs. 12,499. These smartphones come with double 4G data offer for Airtel customers for 6 months.

At launch, Shubhajit Sen, CMO, Micromax Informatics, said:

We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.

We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels.

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