The major Indian telecom Bharti Airtel has starting today moved all it’s pre-paid mobile subscribers across the country to pay per-second billing, ensuring customers pay only for the time they use the network. Nation wide it is applicable for all those customers who are on pre-paid plans till now, and will be more affordable when compared to pay per minute plan. The new plan will be rolling out under new “Pay For What You Use” initiative.
Why that? The move from Airtel comes amid regulator TRAI examining whether there are any tariff plans by the service providers wherein call drops actually incentivise or benefit the companies. And of course, this pay-per second bill plan will surely ensures customers pay only for the time they use the Airtel Network.
Now that all the customer’s standard base rate plans are also shifted to a pulse rate of per-second, where they can opt for additional tariff discount packs of their choice for discontinued per sec or per minute benefits.
Pre-paid customers constitute 94.4 per cent of its total user base at the end of June 2015. Though a large majority of its pre-paid mobile customers are already on the per-second billing plan, with this initiative, Airtel will ensure all pre-paid base is moved to the per-second plan, the company added.
Ajai Puri, Director – Market Operations, Bharti Airtel (India & South Asia) said:
Our customers are the reason for us to be in business, we therefore constantly introduce innovative initiatives with a commitment to deliver a world class experience to them. While we continue to invest aggressively in our network quality and deploy new sites to further enhance our robust & wide network presence, as yet another token measure of our commitment we are today taking the lead to move our customers to the affordable per second plans ensuring that they pay only for what they use.