Apple Car Development Expedite For 2019 Release Target, Report Says

Talking about the Apple’s forthcoming electric-car, which the Cupertino-based firm is accelerating its efforts in building its new transport. After months of what has been an increasing rate of speculation, we now have the closest thing yet to confirmatiuon that Apple is indeed speeding up its work on launching its own automobile, though it may not be autonomous as had originally been claimed. It’s Apple electric-car project which the giant is advancing up its development on targeting a launch date for it at its best.

The BMW i3, which Apple reportedly considered using as a base for the Apple Car

The latest round of news comes from The Wall Street Journal, which, in a report newly released, claims that Apple has now given the official go-head to its car team, allowing it to move the car into “committed project” mode and targeting 2019 as a prospective shipping date. To facilitate a faster launch, Apple will be greatly expanding the number of people working on the car.

The go-ahead came after the company spent more than a year investigating the feasibility of an Apple-branded car, including meetings with two groups of government officials in California. Leaders of the project, code-named Titan , have been given permission to triple the 600-person team, the people familiar with the matter said.

Apple is said to be aggressively hiring personnel to work in its claimed 600-strong car division for a while now, with employees coming in from the likes of Ford, Tesla, Volkswagen, and more. Most of its recent hires have expertise in connected and autonomous vehicle systems, though it is not believed that the 2019 target date is for a self-driving car – that is likely to come at a later date, but been indications suggesting Apple is exploring autonomous vehicles as part of its car project, and according to The WSJ’s sources, the first car Apple releases will not be driveless, withthe functionality perhaps coming at another date beyond the actual given date.

Other signs also pointing towards expanded work on the car project. Apple’s execs have reportedly given the green light to a new round of recruitment, with the company’s car team set to triple in size as part of the project’s new status. Still known yet what those new hires will be responsible for, however.

image credit: BMW (Facebook)

image credit: BMW (Facebook)

It remains unclear if Apple will develop its “Apple Car” from the ground up or if it will team up with an existing auto manufacturer. Rumors have suggested Apple’s iCar as some like to call it, venture have been surfacing periodically for some time, with some claiming the company was in talks with GoMentum regarding a former naval base that the company uses to provide car manufacturers with a secure area to test autonomous cars. Apple also met with DMW officials in August to discuss California’s autonomous vehicle regulations and held discussions with BMW over a potential partnership that would see the BMW electric i3 model used as the basis for the Apple Car, but those talks have reportedly not progressed into a deal.


Don’t mind, The WSJ warns that Apple’s 2019 target date might not be the official date in which it will actually ship the Apple Car, instead suggesting it could point towards the date that engineers confirm the main features of the product.

(Source: WSJ)