It seems like Apple planning to discontinue the first-generation iPhone X smartphone when the second-gen model launches later this year, according to the report. But don’t worry, for as bad as that sounds, things are thankfully not quite as dire as they may first seem.
According to KGI Securities analyst Ming-Chi Kuo, Apple will indeed discontinue the iPhone X later this year as the 2018 iPhone X model arrives, means not before its replacement is made available. And Apple also thinking to reduce the price of existing iPhone X hardware and keep it around for a number of years. That is not likely to be the case, as per Kuo, with the iPhone X that we have today being a one-year only affair. The reasons behind doing so of its iPhone lineup once more, with 2018 seeing the arrival of new screen sizes that would potentially be left vulnerable by a less costly iPhone X.
Rather than bump the device down its smartphone lineup for low than $999, Apple is set to discontinue the first-gen iPhone X, which also clarifies Kuo’s earlier prediction with a follow-up research not today.If, as you may expect, Apple reduced the iPhone X to the $899 price point later this year, Kuo believes that there would be the possibility of such an offering being in a position of cannibalizing sales of the new mid-range 6.1-inch iPhone with Face ID – expected to launch around the same time as the iPhone X’s successor.
So that next phone is believed to have a price point of between $650 and $750, leaving it worryingly close to a potential $899 iPhone X. An expert from Kuo’s research note obtained this on Monday:
iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch: Lowering iPhone X’s price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model. Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1″ LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018.
If accurate, Apple’s smartphone lineup later in 2018 would consist of the second batch 5.8-inch iPhone X, which will likely remain $999, a larger 6.5-inch version dubbed iPhone X Plus, and the mid-range 6.1-inch LCD iPhone. The rest of the lineup would presumably include re-priced iPhone 8 and iPhone 7 models with the iPhone SE at a very bottom of the chain.
Here’s how Apple’s new iPhone lineup could look:
• iPhone SE: $349
• iPhone 7 and iPhone 7 Plus: $449 and $569
• iPhone 8 and iPhone 8 Plus: $549 and $669
• 6.1-inch iPhone with Face ID: $649 or $749
• 5.8-inch second-generation iPhone X: $999
• 6.5-inch second-generation iPhone X Plus: $1,099
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