Bharti Airtel Fires Up ‘Airtel Zero’ Net Neutrality In India With Free Access To Partner Apps

Airtel for its Indian customers has launched ‘Airtel Zero,’ a new platform and part of Net Neutrality will offer free access to selected apps and services such as Chat apps, e-Commerce apps, Gaming portals and other Internet-based services without any data charges. More details on Airtel Zero can be found after this break.

For Airtel customers, Bharti Airtel will be collaborating with services like e-commerce companies and start-ups to offer free access to their partnered apps, which will eventually launch first on Android and iOS platforms.

With the net neutrality debate has been fired up in India once again today after details of a new program from the popular operator became public, Bharti Airtel. A soon-to-launch initiative that will grant Airtel consumers free access to services run by developers who pay the operator for the liberty.

Commenting on the new platform, Srini Gopalan, Director, Consumer Business, Bharti Airtel, said:

“We are excited to launch ‘Airtel Zero’, which is an open and non-discriminatory marketing platform for all developers in India – irrespective of the size of their business. We believe that this platform is consistent with India’s Digital Inclusion agenda and also contributes to the government’s ‘Make in India’ vision by providing a platform to millions of small businesses to reach out to the end consumer.  Following an extremely successful pilot phase, we are seeing a lot of interest from businesses across the board, including several small startup firms, and expect a large number of applications to sign on.”

Medianama broke news of Airtel Zero, and claims that Flipkart, the e-commerce service valued at more than $11 billion, will be among the launch partners once the Airtel Zero platform becomes official. Flipkart however has declined to comment on this claim.

Those un-aware of such Net Neutrality platform, Reliance Communications ahs recently partnered with Facebook to offer free access to several websites and services as part of the initiative. In the same fashion, Airtel fuels Net Neutrality fire in India with Free Access to Partner Apps. Airtel Zero takes cues from Facebook’s service as though, which facebook brokered deals with operators do not compensate for giving away their data services, instaed, operators benefits from partnering with, cause its apps give people a flavor of the internet Web. Bharti Airtel is gearing up the concept to le developers pay the cost of their visitor’s traffic.

Talking about the news regarding Airtel Zero voilates net neutrality? Bharti Airtel’s Gopalan said Airtel Zero is an extension of toll-free calling and said this is an open platform with non-discriminatory pricing. Hoping that this action from Airtel in India will be a big win for customers and e-commerce players in the country.

You, living in India and still need more motivation to turn in your thoughts, Bharti Airtel just made it for you, accept Airtel Zero.

Source -> Airtel offers free internet access under ‘Zero’ plan

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