Facebook users will soon be able to interact with FB Live through the face-swapping MSQRD app and utilize different Snapchat-like masks and filters while the video is running. Here are the details on its live date and more.
First of all, Facebook acquired Masquerade, the Belarusian startup behind the mobile application MSQRD back in March with only intention to “continue enhancing the Facebook video experience,” a technology website reported. In the coming weeks, you can be able to go live on Facebook from the MSQRD app.
Fidji Simo, Facebook’s director of product, announced the integration of MSQRD at VidCon today, the annual online video conference in Anaheim, CA. Available later this year, the feature will help users invite a friend to ‘drop in’ on a live broadcast.
About the Snapchat purchase of a facial recognition startup Looksery to build out its selfie lens store, and it helped Snapchat development a face-swap technology similar to MSQRD’s. The goal is very clear, aims to make video, whether recorded or broadcast live, as dynamic and appealing as possible Snapchat’s lenses have been a huge hit. So it’s no wonder Facebook has acted quickly to incorporate MSQRD technology into its fast-growing Live platform.
The social-networking giant will soon let you schedule a live broadcast, and it’s built out a lobby system so that people can hangout before one starts. Both features will go live for owners of Verified Pages but Facebook expects to make them widely available shortly thereafter.