Not only a big rival to PUBG Mobile, Fortnite for mobile is also making its way to Android, but not in a manner of which you would expect. Epic Games is essentially rolling out its own Fortnite app store in an effort to bank the 30% that would generally go to Google. So, the team and developers behind Fortnite Android app, rather than being uploaded to Google Play and being offered through the Play Store, are well interested in pushing out their own Fortnite store for APKs.
Epic Games is completely bypassing the Google Play Store release, where Fortnite for Android APK download is now rolling out. Here are the details on that for you all.
Fortnite, the global smash-hit has been available on Apple’s iOS platform – installable on iPhone and iPad – for quite some time now. The game Fortnite Mobile has already proved itself to be insanely successful, not only by finding its way onto millions of phones around the globe but also by managing to rake it more than $100 million in revenue in the time it’s been offered for Windows, PS4, Xbox One and other consoles.
It’s worth mentioning that Fortnite also been globally successful on all platforms from a monetization perspective by managing to claw in over $1 billion in revenue for Epic Games.
Here’s what is believed is the game will be equally as successful on Android. Fortnite game’s 30% is a disproportionate amount of revenue to give away for what the company actually gets back from the Google Play, as outlined by Epic Game founder Tim Sweeney:
The 30% store tax is a high cost in a world where game developersʼ 70% must cover all the cost of developing, operating, and supporting their games. Thereʼs a rationale for this on console where thereʼs enormous investment in hardware, often sold below cost, and marketing campaigns in broad partnership with publishers. But on open platforms, 30% is disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service. Weʼre intimately familiar with these costs from our experience operating Fortnite as a direct-to-customer service on PC and Mac.
So, let’s be clear about the fact, this isn’t a Google thing. Sweeney isn’t suggesting that Apple’s iOS App Store does warrant a 30% cut and the Play Store doesn’t. The reality here is the situation that the Android OS is open through to allow companies like Epic Games to invest in rolling their own solution for installing apps without any significant impact, other than potentially the discoverability benefits that the Play Store offers.
Note: Apple’s iOS platform on the other hand simply doesn’t allow for this to happen in an easy and usual manner.
However, regardless of the feeling if this decision, the reality is that Fortnite for Android is coming, that’s something to be thankful for.
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