Just after restructuring under Alphabet last month, Google has launched a brand new Sans Serif Logo with major accent on the captital letter “G” firther confirming the fact that “G is for Google”. New logo introduced in Video and Home Page Doodle to rejoice, depicts evolving ‘brand identity’.
The company got restructered under a new parent company”Alphabet” and now that the firm after tinkering with its logo since its inception, took a giant leap and finally the all new Google logo is here. The Android maker does continue with four colors which it has stuck to since 1999, but the latest move makes the logo much flatter, yet bolder with a new fint face as well.
The software giant unveiled the new design on September 1st, Tuesday saying that this is the “brand identity that aims to make search more accessible and useful to our users — whenever they may encounter it.” More striking resemblance to its parent company’s – Alphabet – logo here as well, given that Alphabet would want a harmonious design language for all its subsidiaries across the brand.
Here’s what Google explains about, behind the new logo change:
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
It is set in a custom, geometric sans-serif typeface, flatter in-line with Material design architecture and overall it’s simple than ever.
If you fire up your desktop or mobile web browser and point it to Google’s home page now, you will be greeted with a tiny little animation with the purpose of letting you know that things are about to change. Says, “We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”
Changes should be reflected across all of Google’s platforms and apps soon.
What do you think of Google’s new corporate logo?