Google Reportedly Dropping The Nexus Branding Name From Its Next Phones


This wasn’t the first news that surfaced today regarding Google is said to be dropping the Nexus branding with its two upcoming Sailfish and Marlin phones. Earlier it was already stated that the search giant won’t be adding Nexus name on its next-generation smartphones, rather replace it with “G” logo.

According to the latest report from Android Central, suggests that the company is all set to introduce a couple new smartphone, which are said to be from the manufacturers of HTC. Both smartphones are referred to as Nexus device and will be announced in two different brand names, the HTC Sailfish and Marlin Nexus devices, which nevertheless coming with a different logo behind.

It’s unclear what direction Google will choose, as it spent years designing the Nexus brand as a hardware entirely and has reserved its own name for software services. The new reports also states Google will load the devices with a special version of stock Android Nougat, as opposed to the usual standard “vanilla” version of the mobile operating system that currently shipped with past and today’s Nexus devices.

Back in June 2016 Google CEO Sundar Pichai mentioned the company would be more “opinionated” about Nexus design. “You’ll see us hopefully add more features on top of Android on Nexus phones,” he said at Recode Code Conference. With the stock UI the Nexus branding makes these devices stand out from the lot, and there’s still lot of software innovation to be had.

What now? Let’s hope Google stick to its strategy and continue with the Nexus legacy with HTC-made Sailfish and Marlin smartphone this year.

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