Hot on the heels of Apple’s earnings report proves that Huawei has surpassed Apple to become the number two worldwide smartphone vendor in Q2 of 2018. According to new data shared by IDC, smartphone vendors shipped a total of 342 million units during the June quarter of this year, which is down 1.8% compared to the same quarter last year.
While the Chinese smartphone company Huawei saw a 41% year-over-year growth in market share with an increase of 15.7 million smartphones shipped in Q2 2018 compared to 2017. Apple’s share of the smartphone market for the quarter was 12.1 percent, compared to Huawei’s 15.8 percent.
Well! IDC says in an explanation that this year-over-year drop represents the third consecutive quarter of declines for the global smartphone market and only the fourth quarter decline in history.
However, Huawei shipped a total of 54.2 million units during the quarter, giving it 15.8 percent of the market share – up from 11% last year. Whereas Samsung continues to be the number one smartphone vendor with 71.5 million smartphones shipped and 20.9 percent of the market. With Xiaomi and OPPO trailing after Apple and Huawei with 31.9 and 29.4 million smartphones shipped, respectively.
Most notably, though, Huawei overtakes Apple during the quarter to become the second largest smartphone company in terms of market share. With Huawei’s growth, IDC says this marks the first quarter since the second quarter of 2010 that Apple has not been the number one or number two smartphone company in terms of market share.
Apple’s iPhone shipments were largely stagnant year-over-year, the higher average selling price it achieved with the iPhone X resulted in an impressive 20% increase in revenue and iPhone earnings of nearly $30 billion. This is the place where Huawei focused on, with seeing major growth in the $600 to $800 segment thanks to the P20 and P20 Pro series.
It also notes, however, that come to the release of new iPhone models this fall, it’s likely Apple will move back into the top two spots:
“The continued growth of Huawei is impressive, to say the least, as is its ability to move into markets where, until recently, the brand was largely unknown,” said Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers. “It is worth noting that Apple moved into the top position each of the last two holiday quarters following its product refresh, so it’s likely we’ll see continued movement among the top-ranked companies in 2018 and beyond.”
Rumors suggest Apple plans to better compete in the mid-range smartphone market in the 2018 and 2019 with a lower-cost 6.1-inch LCD iPhone that offers feature-rich face ID, an edge-to-edge display, and the same fast processor as the company’s more expensive OLED models. Stay tuned for more!
The full release from IDC can be found here.
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