Talking about the new Instagram feature that shows the company is putting work into its desktop offerings, potentially highlighting the app’s competition against Twitter search. Engine that shares tags for the people and the history to discover inside the Instargarm search. On Monday, the photo-and-video sharing app introduced search on Instagram’s website for the first time. The new tool lets users search for hashtags, user accounts and locations history. This Facebook-owned app is also adding a “Top Post” feature to web search results for tags and locations that will evidently display the most popular results for that search above recent posts.
Instagram’s website still lack the functionality of its mobile app, but its web traffic isn’t insignificant. Last month, web embeds of Instagram content generated about 5.3 billion impressions. The site of Instagram created in 2013, about three years after the launch of its own mobile application.
The Web search tools although follows Instagram’s push last month to dramatically improve discovery and search on mobile. As part of irs revamped Explore tab on mobile, Instagram added a new inclusion to search for places, curated sections within Explore based on trending hashtags and locations, as well as hand-picked collections purely focused on accounts and places. Notably, most of the new Explore features are not currently available on desktop app, though.
It was a big step took by Instagram when announced the new Explore features, which is the tool intended to make it easier to follow moments, trends and conversations in real-time, which sounds a lot like Twitter. Instagram’s updates to Explore are very similar to Twitter’s recently revealed plans for Lightning, a project expected to launch this year in which human editors will curate tweets around live events. Update that also followed Twitter’s roll out of new, highly visual Place pages for browsing cities or sports to visit.
About active user on both the social networking sites, Twitter has about 302 million, when compared to Instagram’s 300 million. Now by enhancing its web browsing experience, Instagram is positioning itself to compete with Twitter even more. If you haven’t heard about this, Instgram has long been on Twitter’s radar, tried to buy the company in 2012, before Instagram sold to facebook for 41 billion. But Instagram and Twitter have clear differences, if, when you consider.
Instagram is somewhat like entirely visual experience, and Twitter grew its roots through text and micr-blogging techniques. The app also often cater to different use cases. Twitter is especially known as a source for live events and news, wheraes Instagram is viewed more as a social photo experience and finally, both service play to different demographics, with Instagram’s users skewing younger than Twitter’s. But Twitter becomes more visual than Instagram with event-focused aesthetics.
In order to compete with Twitter for ad deals, Instagram also recently significantly bolstered its ad offerings, which of course will potentially cause Instagram and Twitter as eyballs.