Intel seems undoubtedly can its Atom line of smartphone CPUs after having been beaten out repeatedly by ARM chips. Driven by continued challenges in various semiconductor markets, Intel has set up their direction and refocus the company’s agenda towards what they see as more lucrative, higher growth opportunity markets such as data center/server segment and cellular (5G) connectivity. In favor of it, Intel made a decision to kill the entire product lineup, including the massively delayed Broxton chip, effectively pulling out of the mobile market. Officially, this chip was originally meant to ship around a year ago.
To compete with big chipset manuafcturers, Qualcomm and Samsung and even CPU makers like NVIDIA and Intel struggle against their leading bunch, in the industry. Intel is changing its strategy and switching focus to other business projects. namely, they’re placing most of their bets on the data center, IoT, memory, FPGA and of course the 5G deals. This move however leaves Intel to concentrate on chips for computers as well as tablet PCs and convertible computers, according to the report.
Intel, in fact cutting around 11% of its staff, which utterly makes for roughly 12,000 jobs, has also done away with its mobile system-on-chip family SoFIA. That took the Atom chips and combined them with smartphone modems into single units, designed for use in low-end Android devices specially. With the death of Atom for mobile, Intel’s SoFIA was never going to survive the cull.
By cancelling their forthcoming Broxton and SoFIA products and in practice leaving the smartphone market for at least the time being, Inyel would be radically changing their plans, to get direct confirmation of the cancellation significantly.
From Intel’s statement on the matter:
I can confirm that the changes included canceling the Broxton platform as well as SoFIA 3GX, SoFIA LTE and SoFIA LTE2 commercial platforms to enable us to move resources to products that deliver higher returns and advance our strategy. These changes are effective immediately.
Intel’s partnership with Chinese semiconductor company RockChip will see the manufacture of SoFIA chips continue for now, but the project itself has been sent to the scaffold.
Mobile devices powered by Intel Atom
Nevertheless, Intel is now intent on making 5G modems as part of its commitment to the Internet of Things, amongst other initiatives. As Intel spokesperson confirmed company’s new development on 5G and mobile broadband alongside other products.
Our connectivity strategy includes increased investment in wired and wireless communications technology for connecting all things, devices and people to the cloud, and to power the communications infrastructure behind it. We re-evaluated projects to better align to this strategy.
Intel pulling out of markets is a bit strange enough, but with ARM having the smartphone world in its pocket currently, it’s move that perhaps shuldn’t be all that surprising to anyone who have been paying attention over the last year or so.
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