Lenovo Reportedly Plans To Ditch Motorola Branding On New Smartphones

Although acquired Motorola in 2014, Lenovo is now-a-days thinking about removing the branding of Motorola from smartphones, so that the futuristic phones coming from Motorola will be called as Lenovo-branded phones, according to the Motorola Chief Operating Officer Rick Osterloh revealed it to CNET.

Goodbye to the iconic Motorola brand name, which is ready to fade out from phones this year. Name disappear from all of its products, and soon carry the label Moto by Lenovo. Using Motorola’s Moto brand for its high-end gadgets and its homegrown Vibe brand for budget devices, Lenovi will unify its two phone businesses under the Lenovo name. While the Motorola name will live on from a corporate perspctive as a division under the Chinese consumer-electronics bench.

The Motorola COO also said this during an exclusive interview at CES conference in Las Vegas that, “We’ll slowly phase out Motorola,” and focus on ‘Moto’.

Phase-out by means is an end to a name that once stood for the primary of wireless technology. Motorola was first who invented the cell phone after all in mid-2000s and later in 2004, Google bought Motorola’s phone business and selling it two years, and then acquired by Lenovo in 2014.

How Lenovo will want to use its corporate band to unify the products is a question. Phones such as the Moto X will prominently show up the blue Lenovo logo. Nevertheless, it will still use Motorola’s iconicM “batwing” logo on devices, though.

Speaking about Lenovo, is one of the most popular and largest PC, and Laptop maker and later produced several best smartphones and thrown into the worldwide Web and acquired Motorola and will keep the Moto name from an organizational manner, will soon take over all mobile operations at Lenovo. This means bringing Vibe phones into markets where Moto exists, and vice versa.