To take on Xiaomi, Micromax is reportedly all set for a huge jump by developing its own mobile operating system (custom ROM), based on Android obviously. Expected to power its upcoming devices, so we’ll be witnessing forked version of Android Micromax smartphone in the future. Details on this topic can be grabbed right after this giant leap.
According to the new report, it has been lead by former Amazon executive Ashish Agrawal – the first smartphones running on the new Micromax OS are expected by the end of the year, and will be priced, affordably. Beyond that, Micromax will also be developing a bunch of apps and services to undoubtedly run across different platforms such as smartphones, tablets and of course, wearable devices and Smart TVs on the go.
Forked Android versions in the past gone live with the devices from Microsoft’s Nokia X series, Xiaomi’s Redmi and Mi phones and tablets, Amazon’s Fire smart series and Kindle Fire tablets among others. Now that it will be interesting to see that similar version of Mobile OS on Micromax’s smartphones and tablets. Currently, there are no accurate information regarding on what Micromax does to its OS in order to differentiate itself from the competition.
Micromax Co-Founder Vika Jain in an interview with ET said, We’re excellent with partnerships and we don’t want to reinvent the wheel.” Further added to that, his company isn’t breaking away from Android, but nevertheless looking forward in developing a customized OS and Apps for its target audience in India.
It won’t be the first time Micromax is going this way araound, rather it has already teamed up with Cyanogen in the past to power its online-exclusive brand smartphone, as Yureka, Yureka+ and recently Yu YUHORIA. Micromax has also invested in online travel portal ixigo, health startup HealthifyMe and MiMedia, a US-based consumer cloud provider.
Now that Micromax has its software development team in Bangaluru, with almost 75% people acquired from Nokia’s R&D in Beijing and some from Shezen to support this venture, where the plethora of apps and services being developed by the company would also extend support to YU series all the way.
What would be the official Micromax’s forked Android ROM name? Unfortunately, no details emerged on what actually the name of the new operating system as yet. Stay tuned to know what expactly the custom Micromax OS named in the future.