First Micromax YU branded smartphone has finally launched, called YUREKA (AO5510), the company’s latest cyanogen phone with 5.5-inch (1280×720 pixels) IPS display, powered by an Octa-Core 64-bit Qualcomm Snapdragon 615 chip ((4×1.5GHz + 4×1.0GHz) processor and runs CyanogenMod 10 OS based on Android 4.4 KitKat out of the box.
Micromax YUREKA gets OTA updates every month and that’s the best key feature of the smartphone, which packs a 13-megapixel rear auto-focus camera with LED flash and a 5MP front-facing snapper on board. Paired with 2GB of RAM, 16GB ROM, the YU brand phone also sports a microSD card slot and is backed up by a 2500mAh battery.
Unveiling the new brand, Rahul Sharma said:
The future is moving from an app driven experience to a services drive experience and YU in partnership with Cyanogen is a platform that is going to lead that transformation. We will work directly with developers’ community and brands to build services right on the OS layer and offer a differentiated consumer experience. We are creating a global platform for Indian app developers to rise at the world stage. For YU, services will be the core focus which would be ably supported by hardware partners like Qualcomm to offer a seamless and customised experience through our devices and services. We are together committed to challenge the limits of possibility and create a new world.
Kirt McMaster, CEO of Cyanogen, said:
We’re thrilled to bring to India our vision of the next generation mobile experience. India is the fastest growing smartphone market and we are excited to partner with YU, a brand with a deep understanding of Indian consumers. We will deliver a groundbreaking software experience in the form of intuitive, powerful and highly customized devices, beginning with YUREKA.
Amit Agarwal, Country Manager and VP, Amazon India said:
We are very excited to partner with YU and offer our customers across India an exclusive, easy & convenient access to the revolutionary YUREKA. This builds into to our vision of offering customers in India a unique and wide selection of products on our platform and delighting them each time they shop with us.
Micromax YUREKA Specifications
- 5.5-inch (1280 x 720 pixels) IPS display with Corning Gorilla Glass protection
- Octa-Core 64-bit Qualcomm Snapdragon 615 (MSM8939) (ARM Cortex A53 – 4×1.5GHz + 4×1.0GHz) processor with Adreno 405 GPU
- 2GB DDR3 RAM, 16GB internal memory, expandable memory up to 32GB with microSD
- Dual SIM
- CyanogenMod OS 11 based on Android 4.4 (KitKat)
- 13MP rear camera with LED Flash, 5P lenses, Sony Exmor RS IMX135 sensor, f/2.2 aperture, 1080p at 30fps, 720p slow motion at 60fps
- 5MP front-facing camera, OmniVision 5648 sensor, 4P lenses, 71-degree wide viewing angle
- Dimensions: 154.8x78mm x6-8.8mm
- 4G LTE, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS
- 3.5mm audio jack, FM Radio
- 2500mAh battery
The Micromax YUREKA is priced at Rs. 8,999 and comes in Moonstone Grey color. It will be available to buy exclusively on Amazon.in. Registrations for the new Micromax YU smartphone starts from December 19th at 2PM. Goes on sale in the second week of January 2015. Purchase can only be made online.
Note: The company will sell leather cover and tempered glass separately. With unlockable boot loader. The Micromax offers warranty even if the YUREKA phone is rooted and the company also release kernel source code. Free repair or replacement at your doorsteps.
What do you think of the new Micromax’s YU branded smartphone, YUREKA?