Netflix is world-class leader in presenting 4K HDR content in live streaming market, as has teamed up with Airtel, Videocon d2h direct-to-home (DTH) and Vodafone – making it the world’s leading Internet TV network. Announced its strategic partnerships with India’s leading operators on Monday. Netflix’s critically acclaimed programs like ‘House of Cards’ and ‘Narcos and The Crown’ can be very easily accessible to consumers across DTH and mobile platforms, soon.
Under the agreement, Bharti Airtel will integrate the Netflix app into its direct-to-home services online throughout the country. Gopal Vittal, Managing Director and CEO (India & South Asia), Bharti Airtel said, “Airtel has been a pioneer in bringing the best of global content and products to its customers. We are delighted to partner Netflix to bring their popular content to our customer on one of our key digital platforms.”
According to the report, Netflix will also be integrated into the Videocon d2h set-top box, allowing viewers to instantly access Netflix by just clicking a dedicated Netflix button on the remote control.
“We are delighted to have Netflix as a partner on our HD Smart Connect STB. This partnership strengthens our DNA of innovation by providing an instant TV screen experience for Netflix users in a seamless manner,” added Saurabh Dhoot, Executive Chairman, Videocon d2h.
Currently, Videocon d2h is testing its new set-top-boxes that will come pre-installed with Netflix app and a dedicated button on the remote control.
Followed by the mobile space, Netflix will also be partnering Vodafone on prepaid programs and will literally enable payment integration, which allows Vodafone customers in India pay for their Netflix subscriptions through their monthly bills.
“We are proud to be the first mobile partner of Netflix in India and look forward to offering its rich content to further delight our millions of customers”, said Sandeep Kataria, Director Commercial, Vodafone India.
Reed Hastings, Co-founder and CEO of Netflix said,
India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix. In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy.
Working with some of India’s top artists, we cannot wait to bring more locally-produced series and movies to our more than 93 million members households around the globe, said Hastings. “In 2017, we’ll be working on making our Indian service better in every dimension,’ he said as well.
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