Google is planning a shake-up of the smartphone market by releasing its own handset. For that, you might not have to wait long to see whether or not rumors of Google’s non-Nexus phone having more say over its designs are true. As per The Telegraph reports, Google will release a smartphone with tighter controls over “design, manufacturing and software” by the end of the year.
Unfortunately, the details of the Google’s own smartphone aren’t available as yet, but nevertheless, this wouldn’t be a Nexus from other OEMs, those are shaped more by third parties that maintain at least some of their influence. The Pixel C tablet might offer an inking of what to expect.
If this is to believe then a move by Google would tighten its grip on mobile software and see it compete directly with the iPhone. With that said, the search giant is in discussions with mobile-operators about releasing a Google-branded phone that will extend the company’s move into hardware, sources familiar with this told The Telegraph.
As you all know that Google has although developed the Android operating system that runs on over four to five smartphones sold around the world, and endorses a range of phones made by partners such as LG and Huawei under the Google Nexus branding. Now that, it seems Google want to rival Apple’s living, where it leaves manufacturing to other companies such as Samsung, with the company concentrating on developing the free software that runs on its phones.
The new device, which will be released by the end of 2016 will apparently see Google take full control over design, manufacturing and software. Android, runs on the majority of smartphones sold globally, Apple still on top, dominates the lucrative high-end premium of the market. Google, on the other hand struggled to ensure consistency, with some smartphone owners waiting around for updates and some relegating Google’s own Internet services which are included in Android.
In this case, its own phone would allow Google to control the software, securing the future of services such as the Google search engine and Google Play app store that run on it.
The company’s chief executive, Sunder Pichai said, Google was “investing more effort” into phones, although he said the company would continue to support the Google-backed Nexus smartphones, which are expected to continue this year with handsets made by Taiwanese company HTC. Our plan is still to work with [other manufacturers],” he said.”
If the rumor is at all accurate, Google’s hardware strategy will never be the same. Wait and see what comes in the future.
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