Uber India’s rival Ola begins offering a bicycle-sharing service ‘Ola Pedal’ in the country. It will use Aadhaar integrated solution for users to unlock bicycle with a fingerprint. Here are the details you really want to know about.
Ola, one of the biggest competitor to Uber in India, has now turned to pedal power after it introduced a bike-sharing service, saying it will soon be introduced across several cities it runs its cap business.
After cabs, Auto, Shuttle, autorickshaws, motorcycles, and buses, India’s leading ride-hailing service Ola is putting its step forward into bicycles on its platform to help customers complete the final leg of their journey within a large college and office campuses.
The newly launched Ola Pedal is a bicycle sharing service. For starters, Ola will focus on making cycles available on nearby college campuses, residential townships, and tech parks. Though the company is currently running pilot in Kanpur, will soon introduce across several cities where it runs its business.
Booking an Ola Pedal ride is somewhat similar to booking a cab on the Ola app. The service will use “Aadhaar integrated solution,” and customers will, however, need to enter the code that is being displayed on the Ola application and upon finishing the ride, users can easily lock the cycle using the smart lock system, which doesn’t require you to leave the bike at a docking station.
“We are piloting Ola Pedal in various campuses, to begin with. With superior technology and availability to book on the same Ola app, which is used by millions of Indians on a daily basis, Ola Pedal will go a long way in solving larger issues like pollution and congestion in our cities, especially for short distance trips,” the company said in a statement.
In a video announcing Ola Pedal, the company says customers will also be able to locate and book cycles near them. According to the video, it says Pedal will utilize the identity solution with the visuals of a user unlocking the cycle with their fingerprint. The company behind Ola Pedal says it will utilize machine learning algorithms to ensure bicycles are available where customers need them.
The Ola cycles themselves will be manufactured in India, with the Ola advertising them with features such as an anti-slip chain, alloy frame, puncture proof tires and will also give users the ability to track their status while riding the bike.
Apart from those several past attempts for bicycle sharing in India, which shut shop before they even took off. Companies such as Ola and Zoomcar are now looking forward to introducing this technology into the mix to eliminate some of the pain points of bicycle sharing like non-availability and inaccessibility.
Trin Trin, a bike sharing service started as a public-private partnership in Mysuru, also seen some success, which is getting the authorities in Bengaluru to look further into a similar concept. While the biggest issues they say is theft and users not returning bikes to their docking stations. Even Trin Trin is using a technology such as GPS tracking and automatic locking docking stations to solve some of the problems.
Now, Ola getting into the game, that has recently closed a $1.1 billion funding round led by Tencent, along with participation from its leading investor Softbank, is on course to raise $1 billion more.
We are seeing massive interest in Ola Pedal from campuses and cities across the country and we are working on expanding the scope of this offering in the weeks ahead.
Talking about Ola Pedal service, which is a free one for the first 30 minutes and will be charged Rs 5 for every half an hour thereafter.
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