Amazon has silently informed its marketplace sellers that it will no longer be retailing the Chromecast or Apple TV streaming video devices that compete with the likes of Fire TV and Fire TV Stick. With the decision, Amazon on October 29th, scroched Google and Apple by banning the two companies’ streaming TV products from its online store. For what? Amazon answers, it’s only to “avoid customer confusion“. Great and what next?
If not the only reason for banning both the Google Chromecast and ATV is up there aforementioned, and even sent an email to marketplace sellers notifying them of the upcoming change. Plans to disallow new listings for the products and the site will remove existing inventory on the sais date. Amazon is citing compatibility with its Prime Video streaming service, which is not available on both the devices from biggies like Android maker and Mac maker, which could be another reason to ban both the HDMI streaming hardwares.
Over the last three years, Prime Video has become an important part of Prime,” Amazon said in the e-mail. “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”
Nevermind the fact that Amazon sells the Fire TV and Fire TV Stick, two products that compete directly with Chromecast and Apple TV. Amazon therby wants everyone to know that it has the customers’ best interests in mind, whereas the other set-top boxes and consoles, including the likes of Roku, Microsoft, and Playstation, do have apps that allow customers to stream Amazon Prime Video and thus won’t be affected by the new ban.
If Apple and Google don’t want to play nice and support Prime video, then Amazon doesn’t want to play nice and carry their stupid products. Finally clarified, isn’t it? Weired part here is that Google has never withhold support from Amazon, any app, including Prime, can built to work with Chromecast. But unfortunately, Amazon never wanted to make Prime work with Chromecast. It’s up to the amazing Amazon decision.
For Apple customers, this means the new fourth-generation Apple TV will not be available for purchase via Amazon.com. Suggesting that the ATV 4 will not be gaining an Amazon video app and will continue to be incompatible with the Amazon Prime Video service.