LG is reportedly planning to launch V30s, an upgraded version of the V30 smartphone with an AI-powered LG Lens and 256GB storage at Mobile World Congress this year.
According to the source, the LG’s V30s will purportedly share the same design as the original V30, but with a new AI-powered camera feature described as similar to Google Lens or Bixby Vision on the Pixel 2 and Samsung Galaxy S8. LG Lens will allow users to identify real objects when pointing the phone’s camera at them.
On how LG Lens works, here is a detailed example for that. If you point your camera at a pair of shoes with LG Lens active, it will recognize the product, provide purchasing options and suggest other similar options, respectively. Besides that, it will also scan barcodes and QR codes. A text translation feature will also be included, the report says.
The aforementioned LG Lens feature works in a similar fashion as to how Samsung’s Bixby Vision does. Baring the LG Lens feature, the said rumored smartphone will retain the same aesthetics as the original V30.
Otherwise, the LG V30s will feature a massive 256GB storage which is a significant upgrade over the 64GB, which equals the space of the LG Signature Edition, launched back in December 2017.
However. LG is definitely late to the game when it comes to AI-powered cameras, especially compared to competitors. Plus, it’s also coming from a position of relative weakness in the market, in terms of both the maturity of Assistant Intelligence and machine learning prowess that’s necessary for this kind of smart camera feature to work well. Nevertheless, a smart camera feature is certainly nice, but it’s very hard to see how this will help LG compete against the dominant forces of South Korean makers, Samsung or the home-team advantage of Google’s Pixel phones in the long run.
In terms of the design, the V30s has an identical design with no changes, but it offers a foreign language translation service and augmented reality functionality that uses both the camera and the phone’s GPS. The new variant should stick to a Snapdragon 835 processor, as opposed to a Qualcomm’s SD-845 mobile processor.
After all, Samsung is speculated to have first dibs on the Snapdragon 845 chipset, forcing other companies like LG to settle for an old generation SoC. Earlier reports also suggested that the upcoming V30s would be called V30+a or the V30 Plus Alpha.
The release of the V30s comes at a time when LG is ditching the annual smartphone releases. And the South Korean Electronics main aim is to revamp its current strategy in order to make the smartphone business profitable. At this year’s CES in Las Vegas, LG Electronics CEO Jo Seong-jin said that “we will unveil new smartphone only when it is needed. But will not launch it just because other rivals do.”
That’s the reason why LG has apparently delayed the G7 flagship, and the final release schedule is currently under consideration.
It’s unclear whether LG will be making other changes, of that saying V30s to ship with 256GB of built-in storage, compared to the V30’s 64GB and 128GB on the original V30 Plus. While ETNews admits the fact that the V30s might be launched first in Korea on March 9th, which could become a big rival to the Samsung’s Galaxy S9 in the market. For now, this is it, and no mention on the international release of the V30s as yet.
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