Sony Xperia X Brand Will Continue Until 2018, Xperia C and M Series Cancelled

The Sony Xperia X benchmarking reveals it is powered by a Snapdragon 650 – Qualcomm’s new and highly popular mid-range handset, which are the true successors to the SD 810 chipsets. They use the Cortex-A72 CPU core, faster than A57 it replaces, while the Snapdragon 650 has two of them, and 652 has four and of course, both add four Cortex-A53 cores for low-power needs. It was confirmed by the Japanese maker that in favor of its new X series, retiring Z series, and Sony also end the manufacturing of Xperia C and Xperia M series as well, better focus on the Xperia X series till 2018.

Sony’s next upcoming Xperia C6 Ultra will be launched as Xperia X Ultra, seems so. In a presentation slide, Sony Mobiles reveal that the Xperia X lineup marks its Capter 3, just after the Xperia X10 series between 2010 and 2012, whereas the Xperia Z is between 2013 and 2015.

Assuring that Sony will continue with the latest X Series branding for two more years, that has a new visual identity for it’s brand communication, will also has a new ‘X’ logo for promotional print and TV Advertisements.


Sony has made available to purchase of its Xperia X Performance in Europe, and that’s the current flagship smartphone in X series. Nevertheless, Sony may exclusively use the Xperia X as a single brand to push all future handsets. There will be no compromise in Sony creating a flagship phone, in specifications, but it will name all the various handsets under just one brand, ‘X’, specifically if Sony plans to use this over three years.

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