Although the new iPad Pro further bridges the gap between iOS and OS X, and notebooks and tablet devices as a whole, and it’s not going to be a PC replacement, but Apple CEO Tim Cook has told the Irish Independent that it is not interested in creating a ‘converged Mac and iPad.” Hybrid hardware? Apple’s Phil Schiller has already commented on the existence f Microsoft’s Surface Book by saving that he doesn’t believe that there will ever be an expanding market for this type of initiative. Now, Apple’s CEO has gone further and given an insight into whether or not Apple would be interested in exploring Microsoft Surface Book-like product.
When asked if Apple was contemplating on designing a similar product like Surface Book in the near future, Tim Cook took the mic and reaffirms his thoughts and his company has always towed the official line that converged services that try to be two things at once generally only end up providing an overall negative user experience that detracts from the individual capabilities of the merged products; in this instance, a MackBook and an iPad.
Instead, Cook said Apple wants to create the best possible Mac and iPad, suggesting that both products have a strong future. Many early iPad Pro reviews described the tablet as a powerful creative canvas, but not quite a true PC replacement. Benchmarks found the iPad Pro delivers MacBook Air-class CPU performance and MacBook Pro-class GPU performance.
It’s clearly something that Apple feels strongly about:
We feel strongly that customers are not really looking for a converged Mac and iPad. Because what that would wind up doing, or what we’re worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting those two together would not achieve either. You’d begin to compromise in different ways.
However, it’s clear that the Cupertino-based company will be monitoring the launch and general opinion the hardware is receiving very closely. Not going the way that certainly don’t want to replicate Surface Book. It will be extremely interesting to see if the same approach ultimately ends up playing out with the hybrid type product.
(Source: Irish Independent)