With the integration of a new donation card feature on YouTube, Google now lets everyone raise money for charity with every video they upload. YouYube creators can now attach a donation card feature to their videos, raising money for verified nonprofits of their choice. This is how the new YouTube’s donation card feature organizes caharities making videos on YouTube to have viewers donate directly to a cause by having their clips link to a fundraising website.
Google has made this announcement on Thursday that lets YouTubers attach a streamlined “donation card” to their video content they created. The YouTube add-on appears when viewers click on an information button at the top-right of a given one, allowing users to donate quickly through two streamlined steps. First and foremost, it asks the amount you really want to donate to the selected charity, and then it collects your non-taxed payment via credit card.
Users of YouTube can also donate their charity amount through several countries, but the creaors can only slect from U.S. based 501(c)3 public nonprofits to feature on the donation card. With Google covering the processing fees, the chosen organization receives a full 100% of the amount donated.
Now there are 1.8 million nonprofits are available to users to choose from, spanning a wide range of social causes and issues. Verified nonprofits although has this option on their own videos, general users were not able to access the feature until this week.
— YouTube Creators (@YTCreators) January 26, 2016
The next phase of Google’s nonprofits donation feature is to allow it from countries outside the United States to be featured on donation cards. YouTube however plans to support donations for these global efforts in the coming weeks and months, prior to the soft official release.
To place donation cards on your YouTube videos, please check out your profile’s video manager right now and set it up.