YouTube Takes On Facebook With Mobile Live Streaming

Now, YouTube opens its own live mobile video streaming to those influences who make videos open for YouTube, paying a share of the ad revenues, and will open it to everyone later in 2017. Here are the details on this topic.

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Open your eyes as YouTube is finally ready for its live mobile closeup. Competing with Facebook and Priscope, the Google-owned video network will open up live mobile streaming to more users. YouTube will also be offering the folks who make videos for YouTube a hefty cut of the ad revenues.

Creators of YouTube already been participating in a 55%-45% ad split for regular videos. Live will offer yet another opportunity for advertising support, and users with a certain number of followers will get the same majority cut of ad revenues.

“This is their home,” says Kurt Wilms, a YouTube product manager. “This is where their fans are.”

Mobile is “one click away” and a great way for the larger group of an estimated 100,000 YouTube video creators to interact with their audiences. YouTube CEO Susan Wojcicki said in June last year, when it actually announced plans to release mobile live streaming to its app, the 7th-most downloaded app on the iTunes app chart.

Since then the YouTube app has been updated to allow for live video streaming to any YouTube creator with over 10,000 subscribers. What YouTube says is that it will open it to the entire community any user that sets up a channel for advertising-share revenue, later this year, but didn’t give an exact timeframe YouTube had allowed in “hundreds” from its network to influencers to test out the mobile app since the summer.

From the past opening of Facebook’s live broadcasting to the general public in 2016, and paid tens of millions of dollars to media organizations and celebrities to go live on the social network. But to date, Facebook has yet to expand revenue sharing to the millions of homegrown filmmakers and personalities that YouTube has already had.

According Danny Fratella, managing editor of Social Blade, a blog that covers online video, Facebook will have to respond to YouTube. “If they want some of the bigger publishers to stay on their platform, they’re going to have to monetize them. The average Joe won’t switch from Facebook to YouTube, but the creators will.”

YouTube has been offering live video streams since 2011, but the only cast via the computer, mot a mobile device, and till date, “many creators never bothered with it.”

Today on the app, you click the camera icon atop, and have a choice of recording a video on your smartphone, or going live. On the app, click live, type in a title for the broadcast take a snapshot for the thumbnail and click live-yours subscribers all get a notification that you’re broadcasting.

When compared, Facebook has took a better chance pushed its Live products to its 1.8 billion user base. An open question is whether man people are really watching? Facebook is encouraging everyone to go live at any given moment. “Local TV stations are using it effectively,” but it’s difficult to say how that’s playing out.

YouTube on the other hand, has been with online open networks since 10 years, grew up as a passive network, a place to watch the latest video clip from Saturday Night Live, run a playlist of music videos or follow the homegrown stars like your favorite on life and love.

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Pay to get your comments noticed

Beyond the ad share revenue, YouTube also introduces another best way for YouTubers to make money with a new feature addition called SuperChat. It lets fans to jump to the front of the line and pay to have their comments at the top of the page.

This is similar to “tip” features on other sites like YouNow and Live me. Among the two live contenders in one place – Facebook and YouTube, we doesn’t think the dynamic will change greatly.

YouTube’s live streaming will be existing YouTube creators, because that’s where their audience is, while casual viewers will stick with FaceBbook Live and newcomer Instagram, whose live broadcasts are less polished and aimed at friends, like on the Snapchat app.

The point that made an interesting comment about YouTube vs. Facebook here is that. Facebook’s expertise at notifications makes it great for live broadcasting, and potentially a challenge for YouTube. “People literally “live” on Facebook which makes it very easy to notify when people go live.” While YouTube historically is more geared toward searchable content and viewers go to YouTube with a predetermined “intent”. What do you say?

(Source: USAToday)

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